Iona Bain

Iona Bain established herself as a leading voice in youth finance by founding the Young Money Blog in 2011, a platform that quickly gained recognition for its clear and informative approach to personal finance topics tailored for younger audiences. Her pioneering work on Young Money Blog was honored as Money Blog of the Year by Santander Banking Group. In 2018, Bain was named Freelancer of the Year by IPSE, the association for the self-employed, followed by recognition from Onalytica in 2019 as one of the most influential women in finance. Her literary contributions began with the publication of her first book, ‘Spare Change,’ a guide to millennial money basics, through Hardie Grant in 2016.

Her insights are frequently sought after at major conferences, and she is exclusively represented by JLA for her speaking engagements. Bain has also engaged in successful commercial campaigns with notable brands including Experian, Lloyds Banking Group, Post Office, and Scottish Investment Trust, leveraging her influence to promote financial literacy. Demonstrating her commitment to shaping future financial policies and promoting financial accessibility, Iona Bain holds influential positions within the industry. She serves as the youngest-ever governor of the Pensions Policy Institute and is a respected member of the industry’s Next Generation Committee.

Through these roles and her continued work as an award-winning financial journalist, broadcaster, and author, Bain continues to make complex finance topics accessible and engaging for a broad audience, particularly younger generations.