Jaymie Moran

Jaymie Moran co-founded Body Smart Fitness in 2016 in Liverpool, UK, alongside James Walsh. The establishment of this company stemmed from a shared observation by both Moran and Walsh regarding the prevalence of ineffective weight loss information available. Their aim was to provide practical solutions for women seeking consistent results. Body Smart Fitness focuses on weight loss as a personalized, manageable, and sustainable process, integrating evidence-based weight loss science, behavioral psychology, and lifestyle habits.

In 2017, early efforts included an app development project, which incurred a financial setback of over $100,000 and failed twice. Despite this, the company continued its development, hiring its first employee, Simon, in 2017 to create social media content based on scientific and psychological principles. By 2018, Body Smart Fitness expanded its coaching team, hiring Stacey, who contributed to the development of robust systems and processes. This helped ensure client goal attainment through coaching delivered with empathy. Between 2019 and 2021, the coaching team expanded significantly, with over 20 coaches joining, specializing in various health, fitness, and psychology areas. In 2020, the company moved into its first office in Liverpool City Centre, transitioning from a home-based operation.

Further expanding its reach, Body Smart Fitness launched a podcast and a YouTube channel in 2021 to disseminate information on health, fitness, nutrition, and well-being. That same year, the company made a public commitment to assist one million individuals through its ‘#CutTheBS’ and ‘#BeBodySmart’ initiatives, offering resources such as a free mini fat loss course. Moran’s work with Body Smart Fitness has been recognized, including coverage in outlets such as USA Today, where the Body Smart Method was highlighted as a sustainable alternative to quick-fix diets. The company maintains a 4.9 out of 5-star rating on Trustpilot, with over 1,400 reviews.