With more than 6.6 million subscribers on TikTok, Jeremy Fragrance is the most popular perfume influencer on the planet. The cologne connoisseur has also racked up more than 2.05 million YouTube subscribers and over 809k followers on Instagram by giving out tricks, tips and advice for those keen to learn more about fragrances. His eccentric personality, positivity and incredible confidence has helped him become the number one fragrance icon on social media and he has also helped Jeremy launch his own online brand ‘Fragrance One’ in partnership with his brother, the master perfumer Alberto Morillas and iKamil Ban in 2018. Recognisable by his slicked back blonde hair and trademark crisp, white suit, the social media sensation has written his first book, Power, Baby! Die Jeremy-Fragrance-Story, which tells his incredible story.
Born in Daniel Sredzinski in the city of Oldenburg, Germany, Jeremy first began to build his online presence on YouTube. In 2014 he posted his first video comparing Paco Rabanne’s 1 Million and Jean Paul Gaultier’s Le Male, and the clip soon began to garner attention online. Although he never intended to focus solely on fragrance content, as his videos quickly went viral the self-taught perfume expert spotted his vehicle to success. Within years his videos had earned millions of views and Jeremy Fragrance became the most subscribed to fragrance content creator on YouTube. Now finding huge success in the niche corner of TikTok known as “PerfumeTok”, his popularity continues to soar.