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United States Juli Bauer Roth has established herself as a New York Times Best-Selling Author and founder of the popular wellness platform, PaleOMG, offering expertise in food, fitness, and lifestyle.
Juli Bauer Roth partners with a limited number of brands through sponsored posts, social media, dedicated emails, giveaways, and more on her PaleOMG platform.
Phil Pallen Collective acted as Juli's brand accountability partners and oversaw the successful redesign of her website, which included over 12,000 blog posts. They also assisted in creating and launching five unique fitness programs.
PaleOMG is a Raptive Partner Site, indicating a partnership for ad management and monetization services.
PaleOMG partners with brands through the Spicy Book Club, offering sponsorship opportunities to engage with a loyal community.
Juli Bauer Roth started her blog, PaleOMG.com, in 2011. Initially focusing on paleo recipes, her platform provided hundreds of recipes and expanded into broader topics including fashion and fitness. Over time, PaleOMG developed a significant online presence, attracting a large and growing audience. Her work has included the publication of three cookbooks, two of which are New York Times bestsellers, demonstrating her influence in the health and wellness sector.
Roth’s career progression involved moving beyond strictly paleo content to embrace a more balanced approach to food and wellness, reflecting her personal journey of healing her gut and relationship with food. She has leveraged her online presence to create and launch multiple branded fitness programs, which have generated over $300,000 in sales within 18 months of their introduction in February 2020. She has also overseen the extensive redesign of her website, managing over 12,000 blog posts.
Beyond her digital content, Roth engages with her audience through various channels, including her Instagram account (@Paleomg) which boasts over 375,000 followers, and a YouTube channel, where she shares motivational content and entrepreneurial tips. Her work has been recognized and featured in publications such as The New York Times and PopSugar. Through her diverse offerings, she aims to inspire individuals to lead healthier and happier lives, covering topics from detailed nutrition to fitness programs and lifestyle advice.
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