Keiino merges traditional Sámi yoik with electropop and dance-pop, captivating global audiences and advocating for cultural inclusion. After winning Norway’s prestigious Melodi Grand Prix in 2019 with their distinctive track ‘Spirit in the Sky,’ Keiino, composed of Fred Buljo, Alexandra Rotan, and Tom Hugo, went on to represent the nation at the Eurovision Song Contest in Tel Aviv. Their unique fusion of traditional Sámi yoik with electropop and dance-pop captivated global audiences, resulting in a first-place finish in the Eurovision televote with 291 points and an overall sixth-place finish with 331 points. This breakthrough success led to the Sámi Parliament of Norway appointing Keiino as ambassadors for the UN Year of Indigenous Languages the same year, highlighting their advocacy for cultural inclusion.
Their consistent artistry has been recognized with multiple accolades, including Scandipop and Sami Music Awards, alongside a nomination for Norway’s prestigious Spellemann Prize. With a robust discography and a strong commitment to cultural advocacy, Keiino remains a prominent force in the international music scene. Their continued impact and innovative sound led to their selection for IMPALAs highly regarded 100 Artists to Watch list for 2025, underscoring their projected influence and continued relevance in the industry.