Ken Schmidt, an American speaker, author, and communication consultant, stands as a luminary in the business world, celebrated for orchestrating the remarkable revival of the iconic Harley Davidson brand. When Schmidt joined the company, Harley Davidson faced a daunting $70 million debt and teetered on the edge of bankruptcy amid an impending recession. Armed with a deep-seated admiration for the motorcycles that had captured his imagination since childhood, Schmidt embarked on a mission that would reshape the destiny of this legendary American company.
Driven by an unwavering passion for the Harley Davidson brand, Schmidt executed a strategic turnaround, catapulting the company into a global phenomenon synonymous with American culture. His leadership and expertise in media relations and business positioning played pivotal roles in steering Harley Davidson away from the precipice of failure.
Schmidt’s journey was marked by resilience in the face of setbacks and unwavering commitment to the belief that a brand is more than a mere logo; it embodies an ideology and way of life. His success at Harley Davidson has positioned him as a sought-after consultant, with engagements extending to renowned corporations like Coca-Cola and IBM. Schmidt continues to inspire business leaders worldwide, emphasizing the transformative power of passion, customer loyalty, and employee engagement in evolving and revitalizing brands.
