Ken Schmidt

Ken Schmidt, former Director of Communications for Harley-Davidson, specializes in guiding businesses toward competitive dominance through enhanced brand management and strategic communication. After playing a pivotal role in one of corporate history’s most recognized turnarounds, Ken Schmidt began his formal association with Harley-Davidson in 1985. Tasked with assisting the then-struggling company in restoring its image, improving competitiveness, and stimulating demand for its motorcycles, Schmidt’s influence led to a notable increase in sales over several years. His work in corporate positioning and media relations was instrumental in establishing Harley-Davidson as a widely respected and profitable entity in the global market.

In 1990, Schmidt was promoted to Director of Corporate and Financial Communications for Harley-Davidson, becoming the company’s primary spokesperson to both media and financial communities. During this period, he frequently appeared on national news programs and was a sought-after consultant by business media for his insights on unconventional communication strategies, customer attraction, and brand development, which led to numerous international speaking engagements. Schmidt transitioned from Harley-Davidson in 1997 to take an ownership position at VSA Partners, a Chicago-based marketing firm that served a range of well-known brands, including Harley-Davidson. Two years later, in 1999, he sold his share of VSA to establish Ken Schmidt Company, combining his interests in motorcycling and public speaking.

He is also a co-founder of Torque Sessions Leadership Training, a venture focused on developing high-impact leadership skills. His ongoing work continues to demonstrate his commitment to guiding businesses and individuals toward sustained growth and market dominance.