Lazell Shaw – also known as Zell Swag – is a creative director, culture stylist and reality star who rose to prominence on Love & Hip Hop: Hollywood. World famous for his eccentric style that mixes up hip hop, casual streetwear and high fashion, Lazell was already rubbing shoulders with stars including Remy Ma and Keyshia Cole before his TV debut.
Also a talented musician, he dropped his debut track ‘Married to Gucci’ in 2019. With over half a million Instagram followers Lazell has a strong social media presence, and is also the creative director of his own fashion streetwear brand East Avenue.
Hailing from Cincinnati, Ohio, Lazell moved to Los Angeles to pursue a career in the fashion business. After finding success as a celebrity stylist, he was thrust into the limelight after featuring in the hit reality television franchise Love & Hip Hop: Hollywood. Lazell joined the supporting cast in season 4 and returned in season 6 which chronicled his latest music ventures and the launch of his fashion brand East Avenue. He has also featured in the TV special Love & Hip Hop Hollywood: Ray J& Princess’ Labor of Love and guest starred in VH1’s Basketball Wives in 2017.
Lazell’s online following increased dramatically after his television debut and he regularly posts new styles and outfits to his social media. With his fashion work, music and television life all in demand, Lazell’s star continues to rise.