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Ukraine LOBODA, also known as Svetlana Serhiivna Loboda, is a Ukrainian singer and songwriter recognized for her international success across Eastern European countries.
Loboda collaborated with S&A Music Group Ltd. on her national pre-selection for Eurovision in 2009.
In April 2011, Svetlana Loboda, alongside soccer player Andriy Shevchenko, became faces of the PEPSI campaign called the 'Pepsi Refresh Project.' The project aimed to support young creative individuals in finding their path. The campaign's video was directed by British-American director Nick Lively, who traveled to Ukraine for the production.
Svetlana Loboda was born on October 18, 1982, in Kyiv, Ukraine. She spent her early childhood in Irpin, Kyiv Oblast, and pursued a comprehensive musical education, graduating from a music school with training in piano, conducting, and academic vocals. Her professional journey began during her first year at the Kyiv Variety and Circus Academy, when she joined the musical group “Cappuccino.” After realizing the group’s format did not align with her artistic vision, she departed at the conclusion of her contract. Loboda also gained early recognition for her role as the savage Mirana in the Ukrainian musical “Equator,” which led to the release of her song and video “Black Angel.”
Loboda moved to establish her own band, Ketch, in December 2003. By spring 2004, she was selected as a new soloist for the trio “VIA Gra” (also known as Nu Virgos), participating in an Asian tour, filming the “Biology” music video, and appearing in the New Year musical “Sorochynskyi Yarmarok.” After a three-month tenure, Loboda left the group to pursue a solo career, releasing her first single, “Black and White Winter,” in December 2004. Her debut solo album, “You Will Not Forget,” was released in November 2005. The subsequent years saw her hosting television shows like Shoumaniya on Novy Channel (2006) and “Miss CIS” on TET (2007). She also initiated a fashion line, “F*ck the macho,” and released her second album, “Not Macho,” both in 2008. In October 2008, she was awarded the “National Olympus Award” for “Original Performance Style.”
A significant milestone in Loboda’s career was representing Ukraine in the Eurovision Song Contest 2009 with her song “Be My Valentine (Anti-crisis girl!).” Although she placed 12th in the final, she achieved first place in preliminary concerts in London, Paris, and Amsterdam, and ranked 4th in Google search queries among Eurovision participants. Following this, she officially rebranded her musical project under the trademark LOBODA in 2010. She continued to release successful singles and albums, including the triple-platinum certified “H2LO” (2017) and “Sold Out” (2019), and served as a coach on “Voice. Children.” Since February 2022, following the invasion of Ukraine, Loboda has ceased cooperation with the Russian Federation and redirected her efforts towards humanitarian aid for Ukrainians, establishing the Loboda Help Center for psychological and material assistance.
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