Michael Lombardi | Booking Agent | Talent Roster | MN2S

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Michael Lombardi

Michael Lombardi brings over 30 years of NFL front office experience and three Super Bowl championships to his role as General Manager for the UNC football program.

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Past Works

University of North Carolina Athletics

Michael Lombardi joined the North Carolina football program as General Manager in December 2024, reuniting with Coach Belichick to build a champion. This role involves leveraging his extensive NFL front office experience to evaluate and acquire talent for the Tar Heel program.

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The Athletic (now part of The New York Times)

Michael Lombardi was an NFL contributor for The Athletic, sharing insights from his extensive career in NFL front offices. He also hosted a podcast with Belichick about the NFL called Coach with Bill Belichick from September 2024 through January 2025.

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Fit Biomics

Michael Lombardi is the Director of Partnerships at Fit Biomics, applying his executive experience to strategic collaborations within this organization.

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Rowficient

Michael Lombardi is the co-founder and CEO of Rowficient.

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BigSpeak

Michael Lombardi is a keynote speaker represented by BigSpeak, offering insights on leadership and football analysis to various audiences, including corporate and sports groups.

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MLE Law Firm

Michael Lombardi was featured on the MLE Law Firm podcast, discussing culture, leadership, and maintaining a growth mindset based on his 30-year NFL front office veteran experience.

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HoopHeads Podcast

Michael Lombardi was a featured guest on the HoopHeads Podcast, where he was introduced as an NFL Insider for The Athletic and a former 30-year NFL front office executive.

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Athletic Director U

Michael Lombardi was featured on Athletic Director U, discussing his insights from working with legendary professional football leaders like Bill Walsh, Al Davis, and Bill Belichick.

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NFL Network

Lombardi has contributed to numerous NFL Network shows, serving as an in-studio analyst and reporting live from games. He was also a color commentator for 'Arena Football League on NFL Network' broadcasts.

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CBS Sports

Lombardi spent parts of 1998 and 1999 as an editorial consultant and studio analyst for CBS Sports, appearing as on-air talent for the 'NFL Today' pre-game show.

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Showtime (Inside the NFL)

In 2008, Lombardi joined NFL Films' 'Inside the NFL' on Showtime, providing analysis alongside other sports figures.

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Fox Sports

Lombardi joined Fox Sports in September 2016 as an analyst, valued for his 'blunt approach and original perspective.'

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ESPN

Michael Lombardi started his media career in 1996 as an NFL draft analyst for ESPN.

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Sirius XM / Vegas Stats & Information Network (VSiN)

Lombardi co-hosts a Saturday morning sports betting program for VSiN on Sirius XM, along with a daily show called 'The Lombardi Line' on VSiN. He also hosts 'The GM Shuffle' podcast with Femi Abebefe.

BRAND PARTNERSHIPS

The Ringer

In January 2017, Lombardi took a position with The Ringer, where he hosted the 'GM Street' podcast and occasionally wrote articles for the website.

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Pat McAfee Inc. (Hammer Dahn podcast)

In 2020, Lombardi became a co-host on 'Hammer Dahn,' a gambling podcast produced by Pat McAfee Inc.

BRAND PARTNERSHIPS
1984

Super Bowl XIX Champion

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1989-1995

Contributed to three playoff appearances for the Cleveland Browns

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1998

Contributed to five consecutive playoff qualifications for the Philadelphia Eagles

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2000-2002

Contributed to three consecutive AFC West titles for the Oakland Raiders

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2002

Contributed to Super Bowl XXXVII advancement for the Oakland Raiders

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2013

General Manager of the Cleveland Browns

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2014

Super Bowl XLIX Champion

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2016

Super Bowl LI Champion

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2018

Author of 'Gridiron Genius'

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2023

Author of 'Football Done Right'

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2025-Present

General Manager of North Carolina Tar Heels

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About

Michael Lombardi, born on June 19, 1959, in Ocean City, New Jersey, began his football career as a defensive lineman and long snapper at Hofstra University from 1977 to 1981. His early career in professional football began in 1981 as a recruiting coordinator for UNLV. In 1984, Lombardi transitioned to the NFL, joining the San Francisco 49ers as an area scout under Bill Walsh. During his time with the 49ers, he contributed to the team’s Super Bowl XIX victory in 1984. He is credited with the initial scouting of Hall of Famer Charles Haley, drafted in 1986. Lombardi’s career progression included roles with the Cleveland Browns, where he was a scout and director of player personnel from 1987 to 1995, contributing to three playoff appearances for the team.

Following his tenure with the Browns, Lombardi joined the Philadelphia Eagles as director of pro personnel in 1998, helping to lay the groundwork for a period of five consecutive playoff qualifications. Later in 1998, he moved to the Oakland Raiders, serving as a senior personnel executive for eight seasons. During this time, the Raiders secured three consecutive AFC West titles from 2000 to 2002 and advanced to Super Bowl XXXVII. He also spent a year with the Denver Broncos in a personnel role. In 2013, he served as the General Manager of the Cleveland Browns. Lombardi’s career highlights include three Super Bowl championships (XIX, XLIX, LI) and working alongside notable figures such as Bill Walsh, Al Davis, and Bill Belichick.

From 2014 to 2016, Lombardi rejoined Bill Belichick as an assistant to the coaching staff of the New England Patriots, where he earned two additional Super Bowl rings. Beyond his front office career, Lombardi has established himself as a media analyst, contributing to outlets like ESPN, CBS Sports, NFL Network, and Fox Sports. He is also the author of two best-selling books, “Gridiron Genius” and “Football Done Right.” In December 2024, Lombardi returned to college football, accepting the General Manager position for the North Carolina Tar Heels, reuniting with Bill Belichick to establish a professional-style program focused on recruiting and player development.

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Expertise

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  • Media & campaign appearances

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