James “Mr JWW” Walker is an automotive lifestyle personality and internet star. His goal is to share his love of cars and get people immersed in why we love driving so much. He’s built a huge social media outreach, with over 1 million followers across YouTube, Instagram, and Twitter alone. As a very visual content creator, he is most successful on YouTube, where his videos have been viewed over 130 million times and counting. His profile is growing at a speed to match the supercars he regularly reviews on the channel.
Mr JWW is a true example of social media entrepreneurship. Starting out in 2015 with no audience and no equipment except his iPhone, he began making car-related videos and uploading them to his YouTube channel. Accelerate forward five years, and he had built a global reputation, a six-figure outreach across over 200 countries, and he was being asked to write for august institutions like The Sunday Times. He has also become a television presenter, contributing to live coverage of Formula E events, car launches, and advertising campaigns.
Along with his long-time friend and business partner Darren, Mr JWW created The Bunker, a production dedicated to his content and with the further goal of developing high-profile partnerships with leading industry names as the Mr JWW brands shifts up a gear from being an inspiring internet sensation to becoming an aspirational automotive luxury brand. Some of the names he has worked with recently include Maserati, Aston Martin, and Seahorse Charters, proving that in terms of success, Mr JWW is racing ahead of the competition.