Paolo Londra

Paulo Ezequiel Londra, born on April 12, 1998, in Córdoba, Argentina, developed an early interest in hip-hop after watching Eminem’s film, 8 Mile. This inspiration led him to participate in freestyle rap competitions, beginning at age 14 in a tournament called ‘Sin Escritura.’ He was driven to perform outside traditional recording settings, honing his skills through improvisation and rap battles in Argentinian squares. Londra was known for a more melodic and technical style, differentiating himself from the aggressive approach often prevalent in such competitions. His involvement in freestyle contests like ‘El Quinto Escalón’ helped him refine his artistry and transition into Latin trap music.

Londra’s professional music career commenced in early 2017 with the release of his song “Relax” on YouTube. This track gained significant attention, accumulating over 35 million views within six months and securing him a record contract. He maintained a distinctive lyrical approach, consciously avoiding themes of violence and drug use common in urban music. His subsequent releases, including “Me Tiene Mal” and “Condenado Para el Millon” in 2017, further cemented his presence in the music scene. In 2018, his track “Nina Maldicion” featuring Lenny Tavarez achieved substantial popularity with hundreds of millions of views. His work also led to collaborations with artists such as Piso 21 on “Te Amo” and Becky G on “Cuando Te Besé,” with the latter becoming the first song to top the Billboard Argentina Hot 100 chart. His song “Adán y Eva” also reached the top of the Billboard Argentina Hot 100.

In 2019, Londra released his debut album, “Homerun,” which topped the Argentinian charts and featured hit singles like “Adan y Eva” and “Tal Vez.” The same year, he contributed to Ed Sheeran’s “No.6 Collaborations Project” on the song “Nothing on You” alongside British rapper Dave, and released “Party” with American rapper A Boogie wit da Hoodie. Following this period of success, Londra faced legal challenges with his label, Big Ligas, leading to a temporary hiatus from releasing new music. He eventually returned in 2022 after resolving these disputes, releasing the chart-topping single “Plan A” and later his second album, “Back to the Game,” which included collaborations with artists like Feid, Duki, Timbaland, Ed Sheeran, and Travis Barker. He has been recognized with various awards and nominations, including a win at the Gardel Awards for Best Urban/Trap Song or Album.