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New Zealand Rieko Ioane is an accomplished rugby player with a career spanning New Zealand representative teams and international competitions.
Rieko Ioane is featured as a New Zealand rugby union player for Musashi, a brand that sponsors athletes. He currently plays center for the Blues and All Blacks and debuted as one of the youngest All-Blacks.
Adidas was listed as a key partner for Rieko Ioane in 2018, according to SportsPro's '50 Most Marketable' list for that year.
Rieko Edward Ioane was born on March 18, 1997, in Auckland, New Zealand. His early life included a period in Japan when his father, Eddie Ioane, played professional rugby for Ricoh Black Rams. Ioane attended Auckland Grammar School, where he captained the New Zealand Schools team in 2014, and also studied at the University of Auckland. Rugby is a strong family tradition; his older brother Akira Ioane has also played for age-grade teams, All Blacks Sevens, and Māori All Blacks. His father played for Samoa in the 1991 Rugby World Cup, and his mother, Sandra Wihongi, was a Black Ferns lock.
Ioane’s professional career began early, making his All Blacks Sevens debut at 17 in 2015 and representing New Zealand at the Rio Olympics in 2016. He was signed by Auckland in 2015 and the Blues in 2016, quickly becoming a regular starter for both at outside center. In November 2016, at 19 years and 239 days old, he became the eighth youngest All Blacks Test debutant when he came off the bench against Italy on the Northern Tour. He scored his first All Blacks try in that match, contributing to a 68-10 victory. His performance continued to impress, notably scoring a hat-trick in his first game of the 2017 Super Rugby season against the Melbourne Rebels and leading the Blues with 10 tries that season. He confirmed his place as a regular starter throughout the 2017 Rugby Championship, earning nominations for World Rugby Breakthrough Player of the Year and World Rugby Player of the Year, winning the former.
Throughout his career, Ioane has achieved significant milestones, including being the leading try-scorer in the 2018 Rugby Championship with 5 tries. He was named in the New Zealand squad for the 2019 Rugby World Cup, where he contributed to the team securing a third-place finish. In 2021, he helped the Blues win the Super Rugby Trans-Tasman title and continued to be a key player for the All Blacks, scoring 5 tries in 13 tests. In 2022, he played a crucial role in the Blues reaching the Super Rugby Pacific final. He re-signed with New Zealand Rugby until the end of 2027 and is set to join Irish province Leinster on a sabbatical for the 2025-26 season.
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