Rikki Poynter

Q: What types of brand work does Rikki Poynter do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Rikki Poynter create custom content for our campaign?

Yes — Rikki Poynter can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Rikki Poynter do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Rikki Poynter also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Rikki Poynter is a content creator, activist, and public speaker advocating for deaf awareness and accessibility, leveraging her platforms to inform and inspire. After shifting her focus to deaf issues and accessibility in 2014, Rikki Poynter quickly emerged as a prominent content creator and activist on YouTube, advocating for improved closed captioning and raising awareness about audism and other challenges faced by d/Deaf/HoH individuals. Her advocacy gained significant traction with the launch of the #NoMoreCraptions campaign in 2016, which highlighted the inaccuracies of automatically generated captions and successfully encouraged content creators to manually caption their videos. This influential campaign garnered attention from mainstream media outlets including ABC News, BBC News, and the Huffington Post, and inspired high-profile YouTubers, such as Tyler Oakley, to adopt better captioning practices.

Poynter first began her YouTube career in 2010 with makeup tutorials, before making her pivotal shift in content, and deepened her commitment to the Deaf community by learning American Sign Language (ASL) in 2015. Poynter’s activism extended beyond her digital platforms to include public speaking engagements and educational initiatives. In 2015, she led the ‘Lights, Camera, Caption!’ workshop at VidCon, and returned in 2016 to participate in a panel discussing disabilities on YouTube. She also engaged with industry professionals at Buffer Festival in both 2015 and 2016, contributing to panels that explored science, education, and women’s roles on YouTube.

Rikki Poynter remains a highly sought-after voice, maintaining her influential presence as a content creator, activist, and public speaker dedicated to deaf awareness and accessibility. Her work continues to drive critical conversations around inclusive media practices and community engagement. She consistently utilizes her platforms to inform, inspire, and foster a more accessible and understanding environment for d/Deaf and Hard-of-Hearing individuals worldwide.