Sara M. Lyons is an illustrator, product designer, and muralist who works for herself. She’s been in the game since 2013 when her illustrations “Whatever Forever” and “Best Buds” went viral online and effectively launched her own brand. While her whimsical style would make any aughts kid’s heart skip a beat, her art has a broad appeal. Her first book is “Cute Little Lenormand: Easy, Intuitive Fortune Telling with a 36 Card Lenormand Deck.” Her fortune-telling cards include a comprehensive guidebook and are a colorful, modern take on a classic divination deck is designed to spark inspiration, offer clarity, and Lyons has given this historical card deck a contemporary makeover with a touch of whimsy and a generous pop of color.
She has had the privilege of working with a slew of fantastic brands and people since then. Her mural clients include Urban Decay, eBay, Cosmoprof North America, Hurley Clothing, and XOXO Fest, among others. Snapchat, Cosmopolitan, Uberliss, Betty & Veronica, ASOS fashion brand, Society6, and Albert Whitman are among the illustration clients. Her creations have been sold in prominent stores throughout the world, including Urban Outfitters in the United States and the European Union. Strange Ways, a curated shop selling unique and memorable goods for your wardrobe and home, typically branded with their irreverent and playful mood, also carries Lyons’ products. Check out her adorable Instagram account, which has over 60 thousand followers and fans.