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Canada Shania Twain is a renowned singer and songwriter, recognized for her significant contributions to country pop music and her extensive global record sales.
The country-pop icon returns to McDonald's, bringing her McDonald's story full circle with a brand partnership. This includes a collaboration with McDonald's Canada for 'Shania's Sides,' a series of special menu items.
Shania Twain has endorsed Candie's, among other brands.
Shania Twain has endorsed Clearly Canadian sparkling water. A new campaign paired her with the brand for its first advertising.
Shania Twain has endorsed Coffee Mate. She lent her vocals to Coffee Mate's new Super Bowl ad for Cold Foam Creamer, featuring her singing.
The San Antonio Spurs announced their first retail collaboration with Shania Twain, releasing an exclusive T-shirt as part of her 'Queen of Me Worldwide Tour'.
Shania Twain partnered with Lower Broadway bar Nashville Underground, owned by Gavin DeGraw, for a collaboration.
Shania Twain partnered with Reel World Management, Roma Roth, and Christopher E. Perry, Executive Producers of the Netflix Original series, Virgin River, to bring #1 New York Times bestselling author Debbie Macomber’s beloved Heart of Texas novels from Harlequin to a series.
In January 2005, Twain joined Scentstories by Febreze to create a limited edition scent disc with the proceeds going to Feeding America (formerly America's Second Harvest).
In late 2005, Twain partnered with Coty to produce her namesake fragrance 'Shania' by Stetson. A second fragrance, 'Shania Starlight,' was released in September 2007.
Eilleen Regina Edwards, known professionally as Shania Twain, was born on August 28, 1965, in Windsor, Ontario, Canada. Her early life in Timmins, Ontario, involved performing in bars from the age of eight to help her family financially, an experience she credits as her early performing-arts training. After the tragic loss of her parents in a car accident in 1987, she took on the responsibility of caring for her younger siblings, supporting them through performances at Deerhurst Resort in Huntsville, Ontario. Her dedication to music continued, leading her to create a demo tape that captured the attention of Mercury Nashville Records, where she signed in the early 1990s. She adopted the name Shania during this period.
Her debut album, “Shania Twain” (1993), did not achieve immediate commercial success but gained traction later. A pivotal turning point came with her collaboration with producer Robert John “Mutt” Lange. Their partnership resulted in her second album, “The Woman in Me” (1995), which sold over 20 million copies worldwide and earned her a Grammy Award. This was followed by “Come On Over” (1997), her most successful album to date, selling over 40 million copies globally and becoming the best-selling studio album by a female solo artist. This album further established her as a crossover artist, producing multiple hit singles and winning four Grammy Awards. She continued her success with “Up!” (2002), which also achieved diamond certification, making her the only female artist to have three consecutive diamond-certified albums. In 2004, after releasing her “Greatest Hits” album, she went on hiatus due to Lyme disease and dysphonia, which severely impacted her singing voice.
Twain returned to music in the 2010s, chronicling her vocal rehabilitation on the OWN miniseries “Why Not? with Shania Twain.” She released new music, including “Today Is Your Day” (2011), and published her autobiography, “From This Moment On.” She also began a successful Las Vegas residency, “Shania: Still the One” (2012-2014), and embarked on the North American Rock This Country Tour (2015). Her fifth studio album, “Now,” was released in 2017, followed by another Las Vegas residency, “Let’s Go!” (2019-2022). Her sixth album, “Queen of Me,” was released in 2023, accompanied by a worldwide tour and a third Las Vegas residency. Throughout her career, she has received numerous accolades, including five Grammy Awards, inductions into Canada’s Walk of Fame, Hollywood Walk of Fame, Canadian Music Hall of Fame, and Nashville Songwriters Hall of Fame.
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