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United Kingdom Simon Rimmer is a chef and restaurateur known for his engaging television presence and expertise in vegetarian cuisine, offering brands opportunities to reach diverse culinary and lifestyle audiences.
Simon Rimmer partnered with Hoover as a brand ambassador to promote Hoover’s cooking credentials and showcase their built-in portfolio of kitchen appliances through content-led campaigns.
Channel 4 collaborated with Taylors of Harrogate, where Simon Rimmer, a chef on Sunday Brunch, prepared bespoke food recipes featuring different Taylors blend as a main ingredient once a month.
Simon Rimmer was the mentor on the Channel 5 program 'Breaking Into Tesco,' a show where participants competed to have their food products sold by Tesco.
Simon Rimmer talked through Co-op Live's VIP experience, Hideaway, promoting the exclusive lounge offerings.
Simon Rimmer is listed as a 'Friend of Sub-Zero,' implying an association with the brand known for luxury kitchen appliances. The partnership likely involves showcasing his use of their products.
In 2013, Simon Rimmer served as a judge for British Sausage Week, assisting in the selection of winners and promoting the event.
Simon Peter Rimmer was born on May 5, 1963, in Wallasey, Merseyside, England, UK. He initially pursued studies in fashion and textile design before teaching himself to cook. In 1990, Rimmer established his first restaurant, Greens, in West Didsbury, which specialized in vegetarian cuisine. Despite opening with limited experience, Greens quickly gained recognition, being described by The Guardian as one of the most exciting restaurants in the UK within two years. The restaurant expanded its capacity significantly over the years and received accolades such as The Big Issue’s Restaurant of the Year award. In 2006, Rimmer co-founded his second restaurant, Earle, in Hale with his wife Ali, footballer Jason McAteer, and agent Dave Lockwood.
Rimmer’s television career began with Granada Breeze and later included regular appearances on programs like ‘This Morning,’ ‘The One Show,’ and ‘The Gadget Show.’ He gained wider recognition through his partnership with Tim Lovejoy, co-presenting ‘Something for the Weekend’ on BBC Two from 2006 to 2012, and subsequently ‘Sunday Brunch’ on Channel 4, which commenced in March 2012. Rimmer has also hosted shows such as ‘Making a Meal of It’ for BBC Two, ‘Win It, Cook It,’ ‘Tricks of the Restaurant Trade,’ ‘Eat the Week with Iceland,’ and ‘Secrets of Our Favourite Snacks’ for Channel 4. He also served as a mentor on Channel 5’s ‘Breaking Into Tesco,’ a competition for food products seeking placement with the retailer.
Throughout his career, Rimmer has participated in various television competitions and published multiple cookbooks. He competed in the first series of ‘Great British Menu’ in 2006 and appeared on ‘Celebrity Mastermind’ in 2008, where his specialist subject was the history of Tranmere Rovers. In 2017, he participated in the fifteenth series of ‘Strictly Come Dancing.’ His published works include ‘The Accidental Vegetarian’ (2004), ‘Rebel Cook’ (2006), ‘Lazy Brunch’ (2008) co-authored with Tim Lovejoy, and ‘The Seasoned Vegetarian’ (2009). In January 2025, Simon is slated to begin presenting a show on Gold Radio on Saturday mornings.
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