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Korea Song Joong-ki is a South Korean actor who has established himself as a prominent figure in television and film, known for his diverse roles and significant contributions to the Korean Wave.
South Korean actor Song Joong-Ki has been introduced as the newest brand ambassador of IAM Worldwide, a leading health and wellness company in the Philippines.
11Street, a one-stop shop destination for all things Korean, announced Song as a brand ambassador in 2017. The online marketplace paired the actor with Thai actress Mew Nittha on TV, digital, and outdoor ads, resulting in a successful campaign with its Facebook page exceeding 1 million views upon launch.
'Descendants of the Sun' star Song Joong Ki has joined the Louis Vuitton family as the brand's newest house ambassador.
Song first appeared in a television commercial for Dunkin' Donuts in May 2008.
After starring in the drama 'Sungkyunkwan Scandal' in 2010, Song became the face of the fashion brand EZIO.
After starring in the drama 'Sungkyunkwan Scandal' in 2010, Song became the face of the fashion brand TBJ.
Song became the face of the casual clothing brand AD HOC, alongside Min Hyo-rin.
Song became the face of the sports brand Le Coq Sportif, alongside IU.
Song became a brand endorser for Pizza Etang, a popular pizza brand in South Korea.
Song became a brand endorser for Ottogi Snack Ramen.
Song was chosen as the brand ambassador for Xbox 360 Kinect due to his "childlike, innocent, and healthy" image matching the new hands-free game controller.
Song was chosen as a brand ambassador for LG XNote alongside Shin Min-a in 2011.
Song was appointed as the official ambassador of the skincare brand Tony Moly.
Song served as the brand ambassador for FUJIFILM polaroid for two consecutive years.
Song appeared in restaurant brand Sonsoo's advertisement as a prodigy cook alongside Song Seung-heon and Yoon Sang-hyun.
Song was chosen as the new model of the dairy brand Seoul Milk.
For two consecutive years (2012-2013), Song was the main model for the global soda brand Sprite.
Song was the endorser of the water purifier brand Ruhens from 2013 to 2016, and again in 2019.
Following the success of 'Descendants of the Sun' in 2016, Song began endorsing Baskin Robbins.
Following the success of 'Descendants of the Sun' in 2016, Song began endorsing LG Household & Health Care.
Following the success of 'Descendants of the Sun' in 2016, Song began endorsing KT.
Following the success of 'Descendants of the Sun' in 2016, Song became the face of Forencos Cosmetics.
Following the success of 'Descendants of the Sun' in 2016, Song began modelling for Jeju Air.
Following the success of 'Descendants of the Sun' in 2016, Song became Hite beer's new face.
Following the success of 'Descendants of the Sun' in 2016, Song endorsed Cuchen.
Song modelled for Chinese cosmetics brand Proya, alongside Zhang Ziyi.
Song modelled for Tencent in China.
Song modelled for VIVO.
Song worked with Park Bo-gum as a brand model for Domino's Pizza.
Song worked with Park Bo-gum as a brand model for LINE Pay Card.
In April 2018, Song was revealed as the new endorser of Hyundai LIVART, a Korea-based lifestyle culture company.
Born on September 19, 1985, in Daejeon, South Korea, Song Joong-ki initially pursued short track speed skating, representing his hometown nationally. An injury during his high school years led him to discontinue the sport. He excelled academically, achieving a high score on his national college entrance test and gaining admission to Sungkyunkwan University, where he studied Business Administration. His entry into the entertainment industry began during his third year of university, eventually graduating with a degree in 2012.
Song made his acting debut in the 2008 film ‘A Frozen Flower’. He gained public recognition through various TV shows, including ‘My Precious You’ (2008) and ‘Triple’ (2009), while also dabbling in film and broadcasting, notably hosting ‘Music Bank’ from 2009 to 2010. His breakthrough arrived with the 2010 historical drama ‘Sungkyunkwan Scandal’, which propelled him to teen star status. In 2011, he was praised for his portrayal of a young King Sejong in ‘Deep Rooted Tree’, earning the Producer Award at the SBS Acting Awards and solidifying his position as a rising talent.
The year 2012 marked a significant turning point in Song’s career, as he took on leading roles in the TV show ‘The Innocent Man’ and the film ‘A Werewolf Boy’. Both projects achieved critical and commercial success, confirming his versatility and appeal in both television and cinema. Following his military enlistment in 2013 and discharge in 2015, Song made a highly anticipated return to the small screen with the immensely popular ‘Descendants of the Sun’ (2016). This series garnered widespread international acclaim, establishing him as a global Hallyu star and leading to numerous brand endorsements and ambassadorial roles. He continued expanding his acting range with projects like ‘The Battleship Island’ (2017), ‘Arthdal Chronicles’ (2019), ‘Space Sweepers’ (2021), ‘Vincenzo’ (2021), ‘Reborn Rich’ (2022), ‘Hopeless’ (2023) and ‘My Name Is Loh Kiwan’ (2024), demonstrating his commitment to diverse characters and genres.
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