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United States Sue Bird is an American former professional basketball player known for her extensive career with the Seattle Storm and her numerous championship titles. She now contributes to the sport off the court, including joining the Seattle Storm ownership group and serving as managing director for the USA women's national team.
Sue Bird launched a new basketball podcast, 'Bird's Eye View', in partnership with Vox Media and TOGETHXR. The podcast is scheduled to debut on May 16th.
Togethxr, the multimedia company co-founded by Sue Bird, partnered with the Golden State Valkyries to launch the first-ever collaboration line of WNBA merchandise. Additionally, Bird launched her podcast 'Bird's Eye View' in partnership with Togethxr and Vox Media.
Glossier renewed and expanded its marketing partnership with the WNBA. Their relationship began four years prior, celebrating the extension of Glossier's Body Hero line with a campaign starting in the 2020 WNBA season.
Sue Bird and Meta Quest collaborated to take over the NBA flagship store on Fifth Avenue in Manhattan. This event featured Bird's involvement with the WNBA and Meta Quest.
CarMax's early basketball advertising campaign, featuring Golden State Warriors point guard Steph Curry and WNBA legend Sue Bird, went viral. This partnership demonstrated CarMax's significant investment in WNBA advertising.
WNBA legend Sue Bird joined Deep Blue, a firm co-founded by Laura Correnti of Giant Spoon, as its first partner and Chief Strategy Officer. Her role involves changing how brands interact within women's sports.
Mattel announced the release of a Sue Bird Barbie as part of the 65th anniversary celebration of the Barbie doll.
Suzanne Brigit Bird was born on October 16, 1980, in Syosset, New York. Her early life was marked by a passion for various sports, including basketball, soccer, and tennis. After playing her freshman and sophomore years at Syosset High School, Bird transferred to Christ the King Regional High School in Queens, New York, seeking more competitive play. There, she excelled, leading her team to an undefeated season and state and national championships in her senior year, earning her the New York State Player of the Year and New York Daily News Player of the Year awards. Her collegiate career at the University of Connecticut (UConn) began with an ACL injury in her freshman year (1998-99). However, she recovered to lead the Huskies to NCAA Championships in 2000 and 2002, culminating in a 39-0 undefeated season in her senior year while also being awarded the Wade Trophy, Honda Sports Award, and Naismith Award as College Player of the Year. She finished her UConn career as the all-time leader in three-point field goal percentage and free throw percentage, and second in assists and steals, with a formidable team record of 114-4 in games she played.
Bird was the first overall pick in the 2002 WNBA Draft by the Seattle Storm, where she spent her entire professional playing career. Over 19 seasons, she became one of the most decorated players in WNBA history, securing four WNBA championships (2004, 2010, 2018, 2020) and becoming the only WNBA player to win titles in three different decades. Her individual accolades include 13 WNBA All-Star selections, five All-WNBA First Team honors, and three WNBA regular-season assist titles. Bird holds numerous league records, including all-time leader in assists, career starts (580), and career games played. Beyond the WNBA, she boasts an impressive international career, playing for several Russian teams (Dynamo Moscow, Sparta&K, UMMC Ekaterinburg) and winning five Russian National League championships and five EuroLeague Women championships. Her commitment to represent the United States internationally also resulted in five Olympic gold medals (2004, 2008, 2012, 2016, 2020) and four FIBA World Cup gold medals (2002, 2010, 2014, 2018), making her one of only two Olympic basketball players of either gender to win five gold medals.
Throughout her career, Bird has been recognized for her sportsmanship and leadership, receiving the WNBA Kim Perrot Sportsmanship Award multiple times. In 2020, she played a pivotal role in the WNBPA’s efforts to address racial injustice, leading initiatives like “Vote Warnock” and ensuring that social justice messages were prominently displayed during games. After retiring from playing professional basketball in 2022, her number 10 jersey was retired by the Seattle Storm. Post-retirement, Bird has remained active within the basketball community, joining the Seattle Storm’s ownership group in 2024 and being named the first managing director for the USA Basketball women’s national team in 2025.
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