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United Kingdom Tessa Kelly, known as London Paleo Girl, has built a career around health and wellness, transitioning from hospitality to co-founding brand influence agencies and launching a free-from food product.
Tessa Kelly founded Co Fro, the UK's first soft serve coconut frozen yogurt free from dairy, gluten, and refined sugar. It retailed with Ocado and Planet Organic, and was featured at pop-up stores and as a refreshment for Bobbi Brown's 25th-anniversary celebration.
Tessa Kelly co-founded Two Influence, London’s first brand influence and communications agency, working with global brands like Itsu, Pukka Herbs, and Puma.
Tessa Kelly co-founded 360* management, which focuses on bringing brands together to develop, engage, and influence, managing aspects from product development to PR strategy.
Tessa Kelly has partnered with Wild Nutrition Ltd, incorporating their collagen supplement into her skincare routine to support her skin.
Tessa Kelly developed an early interest in food, representing her school in national cookery competitions. This led her to study hospitality management and work alongside high-profile celebrity chefs and in high-profile venues. Her focus shifted to holistic wellness after she was diagnosed with glandular fever and later mild Chronic Fatigue Syndrome (ME) during her final year of university. This experience prompted her to examine her diet and lifestyle choices. She realized that factors like low-fat, high-sugar diets, excessive exercise, insufficient sleep, and gluten intolerance contributed to her health issues. This personal turning point inspired her to advocate for a balanced, healthy lifestyle, emphasizing food as a primary tool for wellness and prevention.
Kelly leveraged her personal health journey and expertise to become a prominent figure in the health, diet, and fitness sectors. She co-founded Two Influence, London’s first brand influence agency, and 360* management, entities dedicated to connecting brands for development, engagement, and influence. Her work encompasses product and brand development, strategic social media consultancy, event management, and PR strategy. In 2015, she launched Co Fro, the UK’s first soft-serve coconut frozen yogurt that is dairy-free, gluten-free, and refined sugar-free. Co Fro was retailed with Ocado, in Planet Organic, and through pop-up stores across London. It was also selected as a refreshment for beauty brand Bobbi Brown’s 25th-anniversary celebration.
Her career continued to evolve with the birth of her daughter, Clara, in January 2020. This expanded her focus to include motherhood, sharing her experiences both positive and challenging with her audience. Kelly continues to work with various brands as a content creator on her Instagram account, [@mrstessakelly](https://www.mrstessakelly.com/about/..instagram.com/mrstessakelly/), maintaining a commitment to working only with brands she genuinely believes in. She is recognized as the UK’s largest paleo influencer, promoting an all-encompassing view of wellness that includes healthy eating, fitness, body confidence, and mindful social media use.
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