Alicia Whalen is a highly respected digital expert and social media professional, who has become a sought-after speaker and Destination Marketing Professional. Whalen has over a decade of experience transforming businesses and brands, encouraging them to take what she refers to as a “Digital First” approach to marketing within their strategy.

Whalen is considered by many to be a pioneer in digital and social media marketing, working with some of the world’s most prestigious brands that are leading the way in the digital and social sphere. Whalen is at the forefront of her industry; she analyses social and digital marketing trends and researches into the impact of technology on everyday consumers.

Whalen has worked with many esteemed brands, including Disney, Honeywell, Visit California, Marriott and many more. She has also struck partnerships with social giants such as Facebook, Bing and Microsoft. Whalen’s book, ‘The New Conversation Economy’, focusses on the rise of social and digital media over the past two decades.