Will Adams | Booking Agent | Talent Roster | MN2S

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Will Adams

Will Adams, also known as WilldaBeast, is a renowned hip-hop choreographer and entrepreneur who has built a significant presence in the commercial dance industry.

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Past Works

immaBEAST

Will Adams is the co-founder and leader of immaBEAST, a collective and one of the leading brands in the dance world. The company focuses on hip-hop dance and provides a platform for dancers.

BRAND PARTNERSHIPS
2013

Established immaBEAST as a dance company

MILESTONE
2013

Choreographed 'Upgrade U' routine for Beyoncé that gained over 105 million YouTube views

MILESTONE
2013

Co-founded immaBEAST dance company with Janelle Ginestra

MILESTONE
2015, 3rd annual in 2017

Founded BuildaBEAST Experience, a dance convention

MILESTONE

About

Will Adams, professionally known as WilldaBeast, has established himself as a prominent figure in the global hip-hop dance scene. His career is characterized by his expertise in choreography, a strong entrepreneurial spirit, and a notable ability to leverage digital platforms. Adams is recognized for his distinctive, hard-hitting choreography style.

A significant milestone in Adams’ career was the establishment of immaBEAST in 2013, a collective that has since grown into a leading brand within the dance world. This company serves as a platform for dancers and has been instrumental in shaping the careers of many artists. Under his direction, immaBEAST has become synonymous with innovative hip-hop dance.

Adams’ influence extends to digital media, where his work, including dance class videos, has achieved widespread viral success. His 2013 routine to Beyoncé’s “Upgrade U” garnered over 105 million views on YouTube, significantly contributing to his online presence and solidifying his reputation within the commercial dance industry. He continues to create and disseminate content that reaches a broad international audience, impacting dance trends and artist development.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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BTB SOCIAL MEDIA 2

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