Will Adams

Will Adams, also known as WilldaBeast, is a renowned hip-hop choreographer and entrepreneur who has built a significant presence in the commercial dance industry. After his 2013 routine to Beyoncé’s “Upgrade U” garnered over 105 million views on YouTube, solidifying his reputation within the commercial dance industry, Will Adams, professionally known as WilldaBeast, went on to establish a significant presence in the global hip-hop dance scene. In the same year, Adams co-founded immaBEAST with Janelle Ginestra, a collective that quickly grew into a leading brand within the dance world. Under his direction, immaBEAST became synonymous with innovative hip-hop dance, serving as a vital platform for dancers and instrumental in shaping the careers of numerous artists through its distinct, hard-hitting choreography style.

His foundational work with immaBEAST and the BuildaBEAST Experience continues to be a testament to his vision, artistry, and ability to cultivate talent. Adams maintains an active role in shaping the future of hip-hop dance, both through his innovative choreography and his influential digital presence.