The UK’s live music sector looks set to bounce back in July as large-scale events begin to take place safely once more.
The UK government’s efforts in testing the return of live events amidst the pandemic have begun to offer encouraging results that promise a return to normality for the live events sector. Ranging from live outdoor football events to indoor events such as the BRIT Awards (the first indoor event held with a live audience present since the last lockdown), the government has not held back. For the BRIT Awards, a pilot event for the post-COVID era, an audience of 4000 attended on the condition of having taken two COVID tests. Following the success of the event, Culture Secretary Oliver Dowden has recently stated that “overall it has been a real success”. It now seems that step 4 of the government roadmap is likely to move forward on the 21st of June, opening the doors for thousands of events, gigs and festivals to go ahead across the country.
After months of cancellations and uncertainty, it seems that the end is near and fans can return to dancefloors and venues once again. The government is now starting a second round of trials involving larger scale venues with bigger crowds. Another next step will be to figure out whether Covid passports could be used effectively to ensure the safety of concertgoers and facilitate this revival. As we continue to book artists for UK shows throughout the remainder of 2021 and beyond, this news is welcomed as a return to normality for the music industry.
Check out our Live Roster today for up-and-coming artists and established acts available for booking.
Words: Theo Laviale