New study shows live concerts have bounced back to pre-Covid levels | MN2S

The live entertainment sector has returned to form following the pandemic, according to research from Luminate.

Consumer interest in concerts has been renewed by the reopening of facilities for major events like sports and concerts, supporting predictions that 2022 will be a successful year for live music. The most recent Music 360 study, carried out in 30 countries by market researcher Luminate (previously MRC Data / Nielsen Music), found that consumers 13 and older in the US alone indicated their willingness to return to live concerts this year. According to a February study, 36% of US customers said they would go to a concert in the coming year, compared to 15% who claimed they had done so the year before, according to Luminate.

The increase in Google searches for “concerts” in 2022 is another indicator that live music is making a strong comeback. After slowly declining during the Omicron surge earlier this year, the volume of searches for that phrase has almost reached pre-COVID-19 pandemic levels. Concert attendance increased 20% to 33.5 million spectators during the same comparable period, while the number of events it promoted increased 20% to 12,500 in the second quarter of 2022 from 10,000 in the same period in 2019 prior to the pandemic. More than 100 million tickets were sold, a 38% increase, and on-site spending per fan increased 30% to $38.50 from $29.50 in Q2 2019.

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