The gaming industry has grown into a massive cultural powerhouse, attracting audiences from all corners of the globe.
As this sector continues to expand, one of the most effective ways for game developers to boost their reach is through celebrity partnerships. These collaborations help elevate a game’s visibility and connect with diverse audiences, crafting memorable experiences that extend far beyond the screen. Over the past few years, MN2S has been leading the charge in pairing top-tier talent with gaming brands, bringing stars from a variety of industries into the gaming fold. Let’s dive into some standout collaborations that have made waves in the gaming world.
Khan Porter and NBA 2K21
Australian CrossFit champion and fitness influencer Khan Porter teamed up with NBA 2K21 in a campaign that catered to sports fans and fitness enthusiasts. With nearly 150,000 followers on Instagram, Porter’s involvement helped the game reach a wider audience. In his post, he shared a fun moment trying out a few basketball shots at a local park before heading home to play NBA 2K21.
With a caption calling the game “a fun pick-up and play game that looks amazing on the PS4,” Porter’s endorsement captured the excitement of feeling like an NBA superstar. The post quickly gained nearly 25,000 views, increasing the game’s visibility, especially in the Australian market. Porter’s fitness and sports following was a perfect fit for NBA 2K21, extending the game’s reach to both gaming and fitness fans worldwide.
Michael Johnson and Epic Games
Epic Games enlisted Michael Johnson, one of the world’s most successful sprinters, for a private corporate event aimed at inspiring the company’s employees. A four-time Olympic gold medalist and an icon in the world of track and field, Johnson’s career and determination were leveraged to motivate the Epic Games team.
He participated in a 30-minute Q&A session, sharing insights into his Olympic journey and discussing the mindset needed to maintain focus during challenging times. The event also included a meet-and-greet, offering an exclusive opportunity for fans and employees to connect with the sprinter. Johnson’s involvement showed how celebrity partnerships can extend beyond gaming and into the realm of corporate engagement, inspiring both employees and fans.
Alicia Agneson and GameReactor
Swedish actress Alicia Agneson, best known for her role in Vikings, took part in an exciting livestream event for World of Warcraft: Wrath of the Lich King in collaboration with GameReactor. This event, which took place on September 27th, was part of a Scandinavian tour and saw Agneson livestreaming her gaming experience alongside other special guests.
With her strong following, Agneson brought fresh excitement to the WoW community, elevating the visibility of the Wrath of the Lich King expansion. By sharing her own gaming experiences, she helped draw attention to the game in a way that connected with her fans on a personal level, blending the worlds of TV fandom and gaming in a fun, interactive setting.
TV stars and Royal Match
Several high-profile actors have teamed up with Dream Games to promote Royal Match, a free-to-play medieval-themed mobile game. Troian Bellisario, known for Pretty Little Liars, recorded an ad highlighting the game’s free-to-play nature, no Wi-Fi requirement, and lack of ads. Joseph Morgan, famous for The Vampire Diaries and The Originals, also endorsed the game, emphasizing its smooth graphics and ad-free experience.
Patrick J. Adams from Suits joined in with his own video, describing the game as a fun escape, free of distractions. Meanwhile, Money Heist stars Darko Peric, Esther Acebo, and Luka Peros also lent their support, each recording their own promotional videos praising the game’s fun, free, and ad-free features. Their collective star power helped boost the visibility of Royal Match, attracting fans from both the gaming and entertainment worlds.
The power of celebrity in gaming campaigns
These collaborations highlight the incredible value of celebrity endorsements in gaming. From livestreams and social media shoutouts to corporate events, celebrities bring a unique connection to gaming audiences, fostering deeper engagement and excitement. MN2S has expertly harnessed the power of talent to amplify gaming brands, helping them reach new heights. These partnerships don’t just bridge the worlds of gaming and entertainment; they also create lasting connections with fans, driving both excitement and game downloads.
As the gaming industry continues to grow, celebrity partnerships will remain a key part of the strategy. Whether they’re helping to market a new game or hosting an exclusive event, celebrities provide the cultural influence needed to elevate gaming campaigns, making them a winning formula for brands and developers.