Nikocado Avocado partners with Foodology

Nikocado Avocado teams up with Foodology to put fans ‘two steps ahead’ in their weight loss journey.

Foodology has teamed up with YouTube and TikTok personality Nikocado Avocado for a playful and engaging new campaign promoting their Cutting Jelly product. Designed to support healthy habits without compromising on taste, Cutting Jelly is a functional snack aimed at making weight management easier and more enjoyable. The collaboration taps into the viral “two steps ahead” meme, with Nikocado starring in a humorous short-form video for TikTok, shared to his audience of over 5 million followers. In the clip, he’s first seen wrestling with temptation and overcomplicated diet trends, before confidently enjoying Foodology’s Cutting Jelly and declaring himself “two steps ahead” in his weight-loss journey. The creative concept conveys Foodology’s message that staying on track doesn’t have to mean sacrificing flavour, and that their product helps consumers stay ahead of the game.

@realnikocadoavocado Two steps ahead. 💪 #Cutthebelly #ViralKoreanDiet #No1KoreanDiet #oliveyoungjelly #redjellystick ♬ original sound – Nikocado Avocado

Known for his bold personality and viral online presence, Nikocado Avocado – real name Nicholas Perry – has built a loyal following of millions across YouTube and TikTok. Originally rising to prominence through mukbang and food challenge videos, his content has evolved into a mix of entertainment, commentary, and larger-than-life humour. With over 3.7 million followers on TikTok alone, Nikocado’s distinctive style and ability to spark conversation make him a natural fit for attention-grabbing brand partnerships. His collaboration with Foodology not only brings a comedic twist to the brand’s health-focused messaging but also connects with a broad demographic of viewers who appreciate authenticity and entertainment in equal measure.