2023 was a huge year for MN2S, with some standout collaborations that brought together talent and brands across a range of industries.
From sports and beauty to food, fragrance, and even finance, MN2S made sure that every partnership with brand ambassadors was unique, engaging, and impactful. Let’s take a look back at some of the most exciting brand collaborations of the year and how they brought talent and brands together in fresh ways.
Sports and Lifestyle
2023 saw some fun, unexpected pairings in the sports and lifestyle space. Music artist KAMAUU teamed up with Nike and JD Sports, merging the worlds of fashion, music, and sport. KAMAUU brought his signature style and self-expression to the table, perfectly aligning with both brands’ commitment to innovation and individuality. His collaboration demonstrated how music and fashion intersect, showing that self-expression isn’t limited to just one medium.
Meanwhile, Chuck Norris took a very different approach with his partnership with DELEKS, acting as brand ambassador for an agricultural machinery brand. Known for his action-packed persona, Chuck endorsed the brand’s M100SE mini excavator in a brand partnership that had all the charm and strength of his iconic image. The ad cleverly played on his “tough guy” persona, urging viewers to “be like Chuck” by choosing DELEKS for their machinery needs. It was a partnership that not only captured Chuck’s tough image but also added a touch of humor to the machinery space.
And in a lighter (but equally entertaining) campaign, football manager Harry Redknapp worked with Specsavers to help the UK’s “worst-performing football team,” Cwm Albion, turn their losing streak around. Through a web series, Redknapp mentored the team, offering both advice and inspiration. This campaign showed that even the toughest challenges can be tackled with the right guidance and support, and it helped Specsavers stand out by associating the brand with mentoring, resilience, and teamwork.
Beauty and Fashion
Beauty collaborations also shone in 2023, with influencers and major skincare brands teaming up in brand partnerships that highlight everything from skincare solutions to affordable beauty products through the work of brand ambassadors provided by MN2S. Actress Keke Palmer’s collaboration with La Roche-Posay focused on hyperpigmentation, a condition that affects many people’s skin. At Dermlive 2023 in Paris, Keke shared her personal journey with hyperpigmentation, discussing both the physical and emotional impact it can have. Her candidness and authenticity helped elevate the campaign, and it sparked important conversations about skincare and self-care.
Meanwhile, beauty YouTuber KathleenLights partnered with Essence Makeup, a brand known for its affordability and quality. Kathleen, with her massive following of over 4 million subscribers, showcased Essence’s range of products in a video where she tried on various items and discussed their benefits. The collaboration was a hit, showing that beauty doesn’t have to break the bank and that accessible, effective products can still make a big impact.
Food and Drink
In the food space, MN2S brought together celebrity chefs and influencers to promote some big brands in brand partnerships with a focus on sustainability, convenience, and quality. Chef Gordon Ramsay joined forces with Borealis Foods to promote their plant-based Chef Woo ramen. As a Michelin-starred chef, Ramsay’s involvement was a perfect match for Borealis’ mission to create nutritious, affordable meals. The campaign resonated with consumers looking for convenient, healthy options in the face of rising food prices and concerns about food security.
Actress Shannon Purser, famous for her role in Stranger Things, worked with McCain Foods to raise awareness about regenerative agriculture and its impact on sustainable farming. Through a series of Instagram posts, Shannon encouraged her followers to consider how their food choices impact the planet. McCain’s commitment to sustainability aligned perfectly with Shannon’s platform, as both the brand and actress advocated for environmental responsibility.
Kate Chastain, known for Below Deck, joined I Can’t Believe It’s Not Butter for a fun summer campaign promoting the brand’s Original Spray. Kate’s playful energy and massive following helped spotlight the brand’s efforts to make summer grilling even more enjoyable. By encouraging her fans to enter a giveaway for a Swarovski-encrusted version of the Original Spray, Kate not only helped boost brand awareness but also made the product seem like an essential part of summer fun.
Tech, Finance and Freelance Platforms
In the world of freelancing, Mel Robbins, the renowned entrepreneur and media personality, partnered with Upwork to showcase how businesses can streamline their hiring processes using the platform. Through a LinkedIn campaign, Mel explained how Upwork has helped her build an effective, skilled team to help grow her business. Her endorsement underscored how flexible, remote platforms like Upwork are crucial for businesses looking to stay competitive in today’s fast-paced world.
In the finance space, actor Kevin Sorbo worked with Tax Network USA to promote their tax resolution services as a brand ambassador. Through a commercial, Kevin helped highlight how Tax Network USA assists businesses and individuals in resolving tax issues with the IRS. Given the increasing complexity of tax laws and the rising number of people facing tax challenges, Kevin’s endorsement of the brand brought much-needed attention to their services. This partnership showed how talent can bring credibility and relatability to financial services, making complex topics more accessible.
Fragrance and Luxury
In the luxury fragrance space, football stars Michael Oliveira and Anderson Talisca collaborated with Reef Perfumes on a campaign that highlighted the elegance and exclusivity of the brand. The Brazilian players took part in a content shoot for their social media channels, helping Reef Perfumes connect with a new, luxury-focused audience. Their partnership demonstrated how high-profile athletes can lend their star power to luxury products, expanding the reach and allure of fragrance brands to global markets.
Looking back on 2023, it’s clear that MN2S has been at the forefront of creating successful, diverse partnerships with brand ambassadors. Whether it’s Keke Palmer’s skincare advocacy, Gordon Ramsay’s push for healthier food options, or Kate Chastain’s light-hearted promotion of summer grilling essentials, these collaborations have resonated with audiences worldwide. By pairing the right talent with the right brands, MN2S has proven that authenticity, creativity, and a good story can elevate any campaign to something memorable. Here’s to more exciting collaborations in the year ahead.