The American television personality and Survivor winner was teamed up with Degree by MN2S to promote the brand’s Cool Rush deodorant.
Reality TV icon Rob Mariano – better known as “Boston Rob” has partnered with Degree to announce the return of the original Cool Rush scent. The collaboration follows widespread consumer outcry surrounding a recent formula change that altered the product’s beloved signature fragrance. Fans of Cool Rush noticed the scent’s transformation and the backlash culminated in a Change.org petition and social media movement demanding the return of the original, before Degree assured its customers they would make it right. To share the news, Degree enlisted Boston Rob for a humorous and heartfelt campaign that saw the television star share videos to his Instagram and TikTok accounts that capture the controversy and reassure consumers that Cool Rush is back – and here to stay.
Rob Mariano, widely known as “Boston Rob,” is a television personality and strategist best recognized for his multiple appearances on Survivor, where he earned a win on Redemption Island. With a background in construction and a sharp competitive edge, Mariano has also competed on The Amazing Race and other reality shows. Beyond TV, he’s developed a steady presence on social media, where he engages a dedicated audience with a mix of personal insights and brand collaborations. Known for his straightforward style and credibility, Mariano is a hugely popular figure on social media, where he reaches a combined total of more than 1m followers.