Encouraging Open Conversations Around Men’s Health
Philadelphia Eagles tight end Brent Celek with global continence care brand TENA for an impactful Men’s Health awareness campaign.
The partnership focuses on encouraging men to speak more openly about their health. By combining trusted talent with a purpose-driven brand, the campaign aims to challenge stigma and promote confidence, wellbeing, and education.
Taking Men’s Health to the Streets of Philadelphia
As part of the campaign, Brent Celek starred in a video series filmed across the streets of Philadelphia. In the videos, he spoke directly with local men about health, confidence, and aging.
The street-interview format made the conversations feel natural and relatable. By keeping the setting informal, the campaign helped normalise topics that are often avoided, encouraging men to be more proactive about their wellbeing.
Who Is Brent Celek?
Brent Celek is a former professional American football player who spent his entire 11-season NFL career with the Philadelphia Eagles.
Drafted in 2007, he became one of the most dependable tight ends in the team’s history and was known for his toughness, consistency, and leadership. Celek is also a Super Bowl LII champion and remains a respected figure in Philadelphia sports culture.
Since retiring from the NFL, he has focused on business ventures, philanthropy, and media work, while continuing to support community-led and purpose-driven initiatives.
Who Is TENA?
TENA is a global leader in continence care and a trusted brand within the Essity Group. The brand develops discreet, innovative products designed to support comfort, confidence, and quality of life.
TENA’s Men’s Health initiatives aim to break down stigma around incontinence and related health concerns. Through education and awareness campaigns, the brand encourages open conversations and empowers individuals to take control of their health with dignity.
A Familiar Face Leading the Conversation
As a well-known NFL figure and Philadelphia Eagles legend, Brent Celek brought a sense of familiarity and trust to TENA’s Men’s Health campaign. For many men, football is a shared language and seeing a respected player speak openly about health helped make the topic feel more approachable.
Celek’s involvement turned a traditionally sensitive subject into something easier, and even “okay,” to talk about. By leading the conversation himself, he helped break down stigma and showed that men’s health is not something to avoid, but something to own.
The campaign content was shared across platforms including Instagram and YouTube, reaching fans where they already engage with sports and culture. Supported by wider media coverage, the campaign successfully extended its message and encouraged more men to join the conversation.