Nordstrom’s 2024 holiday campaign, Wonder All the Way, transforms their flagship New York store into a world of wonder. It stars the unmistakeable voice of comedy queen Fran Drescher, whose participation was facilitated by MN2S.
Actress and writer Fran Drescher, best known as the star and creator of classic Nineties sitcom The Nanny, has voiced several of the larger-than-life inflatable characters that form an in-store campaign activation called The Blizz on 57th Street.
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Customers can interact with the characters, who can be found throughout Nordstrom’s famous 57th Street store and are powered by the charming, magical Mr. Blizz. He presides over the store’s entrance and has the power to turn everyday objects and beings into huge, lively characters.
Drescher has voiced many of Mr. Blizz’s wonderful creations. These include a lost engagement ring, a chatty lipstick, a worried traffic cone, a forgetful scarf, and a carrot preparing for her big break as a snowman’s nose. Her co-star for the campaign is legendary filmmaker John Waters.
“We are beyond excited to bring The Blizz on 57th Street to life at the Nordstrom NYC flagship this holiday season,”
“Nordstrom has always strived to be a platform for discovery, and we look forward to infusing the joy of the holidays with the unique spirit of New York, creating an unforgettable experience for those who visit our flagship this holiday.” – Olivia Kim, SVP of Creative Merchandising.
The Blizz on 57th Street will be in Nordstom’s Men’s and Women’s stores (at 235 and 225 West 57th Street, respectively) from now until January 5th. It’s a captivating, highly imaginative experience that will bring seasonal joy and wonder to visitors of all ages. It’s also the perfect launchpad for the brand’s wider Wonder All the Way holiday campaign.
Fran Drescher has been an iconic New Yorker for most of her life. She made her film debut in Saturday Night Fever back in 1977 and has been a fixture on big and small screens ever since. During the 1990s, her sitcom The Nanny became her greatest success, seeing her nominated for Golden Globes and Primetime Emmys. She is the president of the SAG-AFTRA actors’ union and founder of the Cancer Schmancer Movement.
Nordstrom is an iconic department store that opened its first store over 120 years ago. Its flagship NYC store on 57th Street is the perfect home for Drescher, one of the Big Apple’s most iconic voices.