MN2S has teamed up Jeffrey Dean Morgan and REEF Perfumes to mark the launch of the brand’s Winter 2025 campaign.
Acclaimed actor Jeffrey Dean Morgan has been unveiled as the new face of the Saudi-based luxury fragrance brand REEF Perfumes, appearing in a cinematic series of visuals shared to Jeffrey’s audience of 5.7m followers. Filmed at Gum Studios in Brooklyn, New York, the campaign centres around a sleek, winter-inspired aesthetic that reflects REEF’s fusion of modern elegance and traditional artistry. Teaser content was published on 24 October and a full launch followed on 25 October 2025. Both REEF Perfumes and Jeffrey Dean Morgan have shared the campaign across their social media channels, with Jeffrey using the caption “Cool thing about Reef: makes me colder @reefperfumes#JEFFREYxREEF #BlancCollection #ad”.
Known for his memorable performances in The Walking Dead, Watchmen and The Good Wife, Jeffrey Dean Morgan has an intensity and charisma that makes him the perfect ambassador for REEF. The partnership includes a hero video and a series of short teaser films, each one highlighting Morgan’s distinctive screen presence. The campaign will be distributed globally, appearing online and in-store across the GCC, the United States, the United Kingdom, France and Turkey over a three-month period.
Read more: Michael Oliveira and Anderson Talisca partner with REEF Perfumes
This partnership continues MN2S’s strong relationship with REEF Perfumes, following earlier collaborations with footballers Michael Oliveira and Anderson Talisca. Those campaigns introduced the brand to new audiences worldwide and helped strengthen its identity in the luxury fragrance market. By bringing together international talent and premium lifestyle brands like REEF, MN2S continues to create impactful and inspiring campaigns that leverage the power of celebrity marketing. The Jeffrey Dean Morgan partnership further establishes MN2S’s position as a leading agency for global brand collaborations that connect audiences and brands through memorable and story-driven content.