Raising awareness of eye health as an essential part of healthy ageing.
The campaign highlights how vision can change during menopause and later life stages, particularly for women experiencing hormonal shifts. Naomi Watts encourages people to prioritise regular eye exams and take a proactive approach to vision care.
By reframing eye health as a key pillar of overall wellbeing and longevity, the partnership aims to inspire small preventative habits that can make a meaningful difference to long-term quality of life.
Who Is Naomi Watts?
Naomi Watts is an internationally acclaimed actress and producer with a career spanning film, television, and theatre. She is best known for her roles in critically acclaimed projects such as Mulholland Drive, The Impossible, King Kong, and The Ring, earning multiple award nominations throughout her career.
Beyond her work in entertainment, Watts has become a respected advocate for women’s health, ageing, and menopause awareness. She is recognised for openly discussing topics often considered taboo, using her platform to promote education, empowerment, and proactive health choices for women at every life stage.
Who Is Johnson & Johnson Vision?
Johnson & Johnson Vision is a global leader in eye health and vision care, committed to helping people see better through innovative solutions and education. As part of the Johnson & Johnson family of companies, the brand focuses on promoting regular eye exams as a fundamental part of lifelong health and wellness.
Through initiatives like Vision Made Possible, Johnson & Johnson Vision works to raise awareness around eye health, encouraging people to take preventative steps that support clear vision and overall quality of life as they age.
Why This Is a Strong Brand Partnership
This collaboration represents a natural and authentic alignment of values. Naomi Watts’ advocacy for healthy ageing and women’s wellbeing directly complements Johnson & Johnson Vision’s mission to elevate eye care as a vital component of overall health.
By combining Watts’ trusted voice and personal perspective with Johnson & Johnson Vision’s expertise in eye health, the campaign delivers a credible and relatable message. Together, they help normalise conversations around ageing, menopause, and vision changes, while reinforcing the importance of preventative care.
The Vision Made Possible campaign is supported by a sponsored Instagram post on Naomi Watts’ social channels, directing audiences to Johnson & Johnson Vision’s doctor-finder tool and encouraging regular eye exams as part of a proactive wellness routine.