The refreshing holiday campaign that transports audiences straight to paradise without ever leaving home.
Old Spice has teamed up with comedian and content creator Vincent Marcus for a hilarious and refreshing holiday campaign that transports audiences straight to paradise, without ever leaving home. Promoting the Old Spice Fiji Holiday Pack, the partnership captures everything fans love about the brand: wit, warmth, and the unmistakable scent of confidence.
A Holiday Getaway… from the Bathtub
In true Old Spice fashion, the collaboration blends smart humor with a creative twist. Marcus’ skit centers on a “holiday at home,” where he transforms his bathroom into a tropical escape using the Fiji Holiday Pack complete with a witty voiceover and the brand’s signature tongue-in-cheek tone. The content highlights how the tropical scent of Fiji can turn an ordinary self-care routine into a comedic island adventure.
“I’m on holiday vacation vibes thanks to my partnership with Old Spice and the Fiji Holiday Pack,” said Marcus. “Old Spice Fiji Holiday Pack is the gift that make
The Old Spice Fiji Holiday Pack features a lineup of essential grooming products, including a body wash, deodorant, 2-in-1 shampoo, and aluminum-free body spray. Designed to deliver 24/7 freshness with Old Spice’s signature humor and charm, the limited-edition pack brings island energy to the festive season, making it an ideal gift for anyone who wants to “Smellebrate” the holidays in style.
Through this collaboration, Old Spice reinforces its position as the bold, confident, and unapologetically funny brand that consumers know and love. Vincent Marcus’ comedic voice perfectly complements Old Spice’s “ridiculously smart” humor, connecting with audiences who appreciate both a good laugh and a great scent.
Why Vincent Marcus and Old Spice Are a Perfect Match
With his sharp comedic timing and spot-on impressions, Vincent Marcus has become one of the internet’s most recognizable comedy creators. Known for seamlessly blending character work, parody, and relatable humor, Marcus’ content consistently engages millions across TikTok and Instagram. His playful, self-aware comedy style mirrors Old Spice’s own approach bold, confident, and always delivered with a wink.
This natural alignment of tone and personality makes the collaboration feel effortless. Marcus’ ability to tell stories through humor allows Old Spice’s message that freshness fuels confidence to shine through authentically. Both Marcus and Old Spice understand that confidence doesn’t have to take itself too seriously, and that’s what makes the campaign both entertaining and effective.