Tesco has partnered with actress and TV personality Dani Harmer for its Holiday Helps Summer campaign, part of the supermarket’s ongoing Stronger Starts programme.
The initiative focuses on providing essential support for families and children throughout the school holidays, ensuring that no child misses out during the summer break.Through a series of engaging Instagram Reels, Dani highlights three of Tesco’s key initiatives designed to make a meaningful difference in communities across the UK.
Supporting Schools in Need
At the heart of the campaign is Tesco’s Fruit & Veg for Schools Programme, which provides £200 to each of the 400 schools involved in the scheme. Located in some of the UK’s most deprived areas, these schools can use the funding to deliver vital holiday support – from running holiday clubs to providing food parcels for families.
Kids Eat Free at Tesco Café
Dani also spotlights Tesco’s Kids Eat Free offer, where families can enjoy a free children’s meal with any adult purchase at Tesco Café. This simple yet impactful initiative helps ease the cost of dining out during the summer, making family days out more accessible for all.
Encouraging Food Donations
The campaign further amplifies Tesco’s in-store food donation initiative, encouraging shoppers to pick up a food donation bag and support charities such as the Trussell Trust and FareShare. These donations directly benefit families and individuals experiencing food insecurity, ensuring communities get the help they need.
Dani Harmer’s Involvement
For many, Dani Harmer will forever be remembered as Tracy Beaker, a character who shaped childhoods across the UK and became a symbol of resilience, humour, and heart. That nostalgia makes her an especially powerful voice in this campaign: the children who grew up watching her are now parents themselves, facing the challenges of raising families in today’s world. Dani’s journey from beloved TV character to mother has allowed her to maintain a unique bond with audiences, bridging generations with warmth and authenticity.
By partnering with Tesco, Dani channels that same relatability and spirit that made her iconic, championing initiatives designed to support families and children over the summer holidays. Her ability to speak to both parents and kids alike makes her the perfect ambassador for Tesco’s Stronger Starts programme, ensuring its message of care, community, and accessibility resonates far and wide. This partnership demonstrates Tesco’s ongoing commitment to building stronger communities, tackling food insecurity, and helping families across the UK enjoy a brighter summer.