Resources Archives

Combat Sports Has the Best Storytellers in Sport. Brands Just Aren’t Booking Them.

News

6 July 2026

Combat Sports Has the Best Storytellers in Sport. Brands Just Aren’t Booking Them.

Why a Peaky Blinders Actor Just Narrated a Heavyweight Title Fight When DAZN needed a voice to carry the promotional weight of…

Five Straight Weeks of Cycling. Five Straight Weeks of Doing Nothing About It.

News

3 July 2026

Five Straight Weeks of Cycling. Five Straight Weeks of Doing Nothing About It.

Endurance sports own the cultural moment. Almost no brand talent strategy is built around them. The 2026 Tour de France rolled out…

News

30 June 2026

From Endorsement to Equity: How Founder-Backed Talent Are Redefining Brand Partnerships

When talent owns a stake in the brand, the partnership dynamic shifts from transactional to transformational. The creator economy is worth $214…

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

News

25 June 2026

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

Why brands are putting A-listers on the payroll, titles included Jennifer Lopez updated her LinkedIn. She’s now CEO and pilot at Air…

News

19 June 2026

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with…

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

News

19 June 2026

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

The industry’s biggest stage just picked a side This month, the ad industry’s most-watched festival opened on the French Riviera, and the…

Resources News

Combat Sports Has the Best Storytellers in Sport. Brands Just Aren’t Booking Them.

Five Straight Weeks of Cycling. Five Straight Weeks of Doing Nothing About It.

From Endorsement to Equity: How Founder-Backed Talent Are Redefining Brand Partnerships

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

got more questions, or want to get going?