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Why the World’s Destinations Are Competing on Talent

News

5 November 2026

Why the World’s Destinations Are Competing on Talent

A headliner is a reason to get on a plane Six nights. One stadium. More than 300,000 tickets. When Taylor Swift brought…

Human Talent Has Never Been More Important: Why the Talent Brief in Advertising Just Got Bigger

News

5 November 2026

Human Talent Has Never Been More Important: Why the Talent Brief in Advertising Just Got Bigger

When anything can be generated, the hand becomes the headline This holiday season, two of fashion’s biggest houses picked up a pencil….

Record It or License It: The Two Smartest Ways to Put a Famous Voice in Your Ad

News

21 October 2026

Record It or License It: The Two Smartest Ways to Put a Famous Voice in Your Ad

Your audience might never see the talent Some of the most effective celebrity work in advertising never shows a face. A voice…

The Christmas Ad Playbook: Festive Campaigns Built Around Talent

News

19 October 2026

The Christmas Ad Playbook: Festive Campaigns Built Around Talent

Christmas casting call is closer than you think Every November, brands fight for the most valuable attention of the year. 2026 is…

Borrowed Fame: Why Licensing a Song or Voice People Already Love Makes Your Ad Work Harder

News

14 October 2026

Borrowed Fame: Why Licensing a Song or Voice People Already Love Makes Your Ad Work Harder

The shortcut great ads already know Nobody needs to be taught how to feel about a song they already love. That is…

Retired, Not Irrelevant: Why Brands Want Football Legends

News

8 October 2026

Retired, Not Irrelevant: Why Brands Want Football Legends

What Messi’s farewell reveals about the lasting value of retired footballers On 6 October, more than 85,000 fans packed Buenos Aires’ Estadio…

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