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Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

News

17 June 2026

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

From Hollywood action stars commanding virtual tanks to TV actors endorsing mobile puzzle games, celebrity partnerships have become one of the most…

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

News

15 June 2026

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

The UK has confirmed a full social media ban for under-16s from spring 2027. Every marketer worth their salt should be excited….

News

11 June 2026

How to Bring the World Cup Buzz to your Brand Even if You Don’t Sell Football Boots. Here’s Why the World Cup Is Still Your Moment.

The biggest commercial event on the planet is live. Here is why non-endemic brands have more to gain from it than the…

The Commonwealth Games Are the UK’s Biggest Sporting Event This Year. Are Brands Paying Attention?

News

11 June 2026

The Commonwealth Games Are the UK’s Biggest Sporting Event This Year. Are Brands Paying Attention?

3,000 athletes. 74 nations. A global broadcast audience of millions. And most brands haven’t even noticed. From 23 July to 2 August,…

Why Smart Brands Book the Character, Not Just the Celebrity

News

9 June 2026

Why Smart Brands Book the Character, Not Just the Celebrity

When an actor walks into an ad in character, something entirely different happens and the most commercially powerful partnerships in entertainment marketing…

The Brands Winning at Pride Marketing Don’t Start in June

News

9 June 2026

The Brands Winning at Pride Marketing Don’t Start in June

Pride Month arrives every June with a familiar rhythm. Logos get a rainbow tint. Limited-edition products appear. Campaigns go live. And then,…

Resources News

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

How to Bring the World Cup Buzz to your Brand Even if You Don’t Sell Football Boots. Here’s Why the World Cup Is Still Your Moment.

The Commonwealth Games Are the UK’s Biggest Sporting Event This Year. Are Brands Paying Attention?

Why Smart Brands Book the Character, Not Just the Celebrity

The Brands Winning at Pride Marketing Don’t Start in June

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