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Record It or License It: The Two Smartest Ways to Put a Famous Voice in Your Ad

News

21 October 2026

Record It or License It: The Two Smartest Ways to Put a Famous Voice in Your Ad

Your audience might never see the talent Some of the most effective celebrity work in advertising never shows a face. A voice…

The Christmas Ad Playbook: Festive Campaigns Built Around Talent

News

19 October 2026

The Christmas Ad Playbook: Festive Campaigns Built Around Talent

Christmas casting call is closer than you think Every November, brands fight for the most valuable attention of the year. 2026 is…

Borrowed Fame: Why Licensing a Song or Voice People Already Love Makes Your Ad Work Harder

News

14 October 2026

Borrowed Fame: Why Licensing a Song or Voice People Already Love Makes Your Ad Work Harder

The shortcut great ads already know Nobody needs to be taught how to feel about a song they already love. That is…

Retired, Not Irrelevant: Why Brands Want Football Legends

News

8 October 2026

Retired, Not Irrelevant: Why Brands Want Football Legends

What Messi’s farewell reveals about the lasting value of retired footballers On 6 October, more than 85,000 fans packed Buenos Aires’ Estadio…

Trust Is the New Reach: Why Talent Now Works for Humans and AI searches

News

24 September 2026

Trust Is the New Reach: Why Talent Now Works for Humans and AI searches

The metrics that got you here won’t get you recommended Impressions are easy to buy. Trust is not. And that difference is…

DJ Or Band? Sometimes The Venue Decides

News

14 August 2026

DJ Or Band? Sometimes The Venue Decides

Most brands pick a mood but have you looked at the floor plan. Most brands pick a DJ or a band based…

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