Resources Archives

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

News

25 June 2026

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

Why brands are putting A-listers on the payroll, titles included Jennifer Lopez updated her LinkedIn. She’s now CEO and pilot at Air…

News

19 June 2026

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with…

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

News

19 June 2026

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

The industry’s biggest stage just picked a side This month, the ad industry’s most-watched festival opened on the French Riviera, and the…

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

News

17 June 2026

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

From Hollywood action stars commanding virtual tanks to TV actors endorsing mobile puzzle games, celebrity partnerships have become one of the most…

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

News

15 June 2026

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

The UK has confirmed a full social media ban for under-16s from spring 2027. Every marketer worth their salt should be excited….

News

11 June 2026

How to Bring the World Cup Buzz to your Brand Even if You Don’t Sell Football Boots. Here’s Why the World Cup Is Still Your Moment.

The biggest commercial event on the planet is live. Here is why non-endemic brands have more to gain from it than the…

Resources News

The Hottest Job Title in Marketing Right Now? Talent as Fake Employees

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

Why Celebrity Talent Is Becoming Gaming’s Most Powerful Marketing Weapon

Social Media Ban: If You Can’t Reach Them on Their Feed Anymore, Show Up in Real Life Instead

How to Bring the World Cup Buzz to your Brand Even if You Don’t Sell Football Boots. Here’s Why the World Cup Is Still Your Moment.

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