Resources | MN2S
What Actually Happens in Freshers Week (and Why Brands Are Only Sponsoring Half of It)

News

6 August 2026

What Actually Happens in Freshers Week (and Why Brands Are Only Sponsoring Half of It)

The biggest youth convergence of the year is still being marketed like a flyer drop Freshers week is not one moment. It…

Case Study: How MN2S Helped AKASA Turn a Conference Reception into the Most Talked-About Event at HFMA AC26

News

3 August 2026

Case Study: How MN2S Helped AKASA Turn a Conference Reception into the Most Talked-About Event at HFMA AC26

MN2S secured three-time World Figure Skating Champion Ilia Malinin for a private executive reception at HFMA AC26, giving AKASA a competitive edge…

Stop Building Events. Start Borrowing Audiences.

News

29 July 2026

Stop Building Events. Start Borrowing Audiences.

The audience is already there; meet them where they are Most brands still build their own event when they want a big…

Your Target Audience Isn’t One Person. Why Is Your Casting?

News

23 July 2026

Your Target Audience Isn’t One Person. Why Is Your Casting?

The brief writes a person. The household buys as a group. Every brand brief starts the same way. Pick an age. Pick…

Reactive Talent Marketing should be a Relationship, Not a Scramble

News

16 July 2026

Reactive Talent Marketing should be a Relationship, Not a Scramble

The fastest-looking brands during a viral moment or talent usually moved months before it happened A shock scoreline lands. A finale breaks…

The overnight social media curfew and under 16 ban

News

15 July 2026

The overnight social media curfew and under 16 ban

Brands are turning back to real life events The UK government has just confirmed two major changes to how young people access…

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