In the modern musical landscape, self-promotion is everything – and there’s no better way to promote your music than through social media. Here’s five essential tips to get your music noticed and keep people listening.
1. Understand your audience
Who are your followers? What do they find interesting? It’s essential to understand your audience and the kind of material they want to consume. For instance, one segment of your fan base might prefer your films while another would prefer your images. Additionally, it’s useful to be aware of the websites and times your fans frequent. You can use this information to choose the ideal posting times. The majority of social media platforms provide analytical tools that let you track interesting material and get to know your fans. Additionally, you may view the age, gender, and hobbies of your fans. You may create a successful social media plan for your music by understanding this data.
2. Keep it consistent
It’s crucial to have an active social media presence. Stay current with your fans by posting frequently and consistently. For musicians who don’t release music or perform live often, this work is essential. Even when you’re occupied in the recording studio or in between albums, it’s imperative to provide material for your audience. Do not, however, overreact. If you oversaturate your followers’ feeds, they will unfollow you or stop commenting on your postings. Develop a posting schedule as well so that people know what to expect. Post a mashup song, for instance, every Friday at 12:00.
3. Schedule your posts
To interact with your followers without spending the entire day online, scheduling your posts in advance can be helpful. Publishing when the most active users are online is also a wise move. It’s crucial to choose the days and times you want to post. On this subject, CoSchedule has a fantastic piece. You can also look at your social media statistics to find this information. Additionally, there are programmes that schedule posts in advance and monitor engagement, such as Hootsuite and Buffer.
4. Share user-generated content
Share or retweet anything that was provided by your fans to show them you care. Sharing their content with other followers is a tried-and-true method to increase engagement and energise supporters. Additionally, it’s a fantastic opportunity to thank your biggest supporters. Respect your colleagues in the music industry, including DJs, musicians, and other artists. Share, retweet, and like fan-generated content, for instance. Additionally, leave comments on other people’s Facebook updates, Twitter postings, Instagram stories, SoundCloud recordings, etc. This action demonstrates your involvement with the music industry and the fact that your brand is not just about self-promotion. It’s a great method to network and attract new supporters.
5. Make it personal
The link between artists and fans will be strengthened if you can establish a personal connection with them. A lot depends on how you interact with your audience. You must also display your true self to your audience. Your fans’ interactions with you will change significantly if you start to be more authentic. In order to give your content a sincere, individualised tone, write as you would speak. Don’t forget to check your entries for basic grammar and readability as well. Personalize your message and avoid assuming a persona that isn’t true to you.