We talk to Greg Parmley from the International Festival Forum about this year’s IFF event.

MN2S is proud to be one of IFF’s agency partners. The invite-only industry event is one of the year’s most important in terms of training and networking in the festival booking sector. This year, over 450 festivals will be represented at the London event, where future festival headliners will be showcased around north London venues including Dingwalls, Lockside Camden, Camden Assembly, and Fest (previously Proud Camden).

Taking place from 25th to 27th September this year, the event’s schedule is packed full of expert panels, workshops, talks, showcases and networking sessions. MN2S has the floor on Wednesday 26th, with two of our most exciting new signings taking over the Dingwalls stages from 19.30.

Further details of the conference schedule will be announced in the near future, but rest assured the keynote speaker will be a leading light from the festival booking world (last year it was Glastonbury’s own Michael Eavis), and the socials will be parties to remember.

To tell us more about International Festival Forum 2018, we asked Greg Parmley about what to expect.

Why is IFF such an important event in the live music business calendar?

IFF has always been a very focussed event that brings all of the key international festival bookers and booking agents together at the exact time of year when they’re discussing festival line ups for the following year.

How will this edition differ from last year’s?

The Thursday schedule is getting beefed up, we have some great new panel formats we’ll be trying that should present some of the best new music out there, a huge closing BBQ and party, and more networking than ever. We learn from every edition of IFF – the format constantly evolves.

What showcase acts have done particularly well at IFF over the years?

Public Service Broadcasting, Slaves, Idles, Shame, Loyle Carner, Haelos… every edition there are some truly memorable performances by artists who then have a very busy summer the following year.

What’s the best way to network at IFF and meet likeminded individuals?

It’s just about taking part and hanging out. The Dingwalls terrace must be the most influential 3m square space in the music business during IFF. The whole IFF programme is designed to bring people together, whether that’s in the conference sessions, showcases or other events and parties.

What’s your personal highlight from IFF?

Some of the closing parties – for me it’s the point when I can start to relax. Some of those nights have gone on very late! That and seeing a great showcase and the flurry of conversations between festivals and the agent straight after. It’s when you see how effective IFF can be first hand.

What’s your top tip for first time attendees?

Get involved and be present. Sign up for the speedmeetings, have an opinion in the conference sessions, and don’t miss any of the showcases!

For more information about this year’s event, or to register as a delegate, visit the IFF website now.

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