Independent artists rarely struggle with the music itself. The hard part is everything that comes after.
Writing press releases, building a social content pipeline, getting onto playlists, running promo campaigns. These tasks eat up time, cost money, and usually require either a dedicated marketing team or a willingness to learn half a dozen disconnected tools.
A&C Promo is a UK-built platform designed to fix exactly that. Created by Ananke & Chronos, an independent label rooted in house and electronic music, the platform brings together AI-powered templates and collaborative tools to give artists and labels everything they need to promote a release from one place. It was founded by DJ and producer Nicky Roland, who built it out of first-hand experience with the problem.
“A&C Promo is essentially the platform I wish I’d had over the years,” says Nicky. “The goal isn’t to replace creativity, but to remove the barriers around it, giving artists the ability to move quickly, tell their story properly, and compete at a much higher level.”
TEMPLATES AND TOOLS THAT DO THE HEAVY LIFTING
A&C Promo’s AI handles the repetitive, time-consuming parts of music marketing so artists can focus on the creative side. The platform’s Press Release Wizard walks you through creating professional, release-ready copy with options for tone, length, and regional targeting. You can export as PDF or publish directly to the platform’s New Releases section with optional Spotify pre-save links.
The Micro-Content Generator analyses your track to identify the most engaging hooks and produces social-ready clips with captions and timing. A companion Waveform Video Generator turns those audio snippets into visual content for Instagram, TikTok, or wherever your audience lives. For artists who know they need a social presence but lack the time or budget for a content strategist, it’s a genuine time-saver.
COLLABORATIVE PLAYLISTS AND PROMO CAMPAIGNS
One of the platform’s most compelling features is its Playlist Swap Network. Artists are matched by genre, audience size, and curator rating, then exchange playlist placements with each other. It’s collaborative rather than transactional, meaning you grow your reach through aligned audiences rather than paying for placements or sending speculative emails into the void. For anyone who’s read our recent guide to playlist and blog submissions, the value here should be obvious: one of the biggest hurdles independent artists face is getting music in front of the right curators, and A&C Promo’s matching engine takes the guesswork out of the process.
A&C Promo also includes Email Promo Campaigns with built-in list cleaning, tracking, and structured feedback collection. Send branded promos to DJs, tastemakers, and radio hosts, then collect quotes, ratings, and engagement data to build early support around a release. Alongside this, a Cover Art Generator handles DSP-compliant artwork, and Artist Profile Pages provide a clean, shareable hub for your bio, music, and social links.
WHY THIS MATTERS FOR MN2S ARTISTS
At MN2S, we’ve always believed that distribution is only one part of the equation. Through our label services, we actively pitch music through our trusted network of curators and industry contacts, but the best outcomes come when artists stay involved in the promotional process. Tools like A&C Promo sit alongside that support, giving artists the ability to run their own PR, build their social presence, and grow their playlist reach while MN2S handles distribution. It’s the kind of partnership that makes sense: professional-grade marketing tools that complement the infrastructure MN2S already provides, without artists needing to hire a separate team to pull it all together.
A&C Promo offers a 7-day free trial on all plans, with pricing starting at £15/month. MN2S readers can use the exclusive code MN2S30 for a permanent 30% discount on any plan. Head to ancpromo.com to get started. No credit card required.