In a digital world saturated with content, there’s something uniquely powerful about live performances.
They allow artists to form genuine, face-to-face connections with audiences—something that algorithms and autoplay just can’t replicate. Live shows remain one of the most effective ways to build a loyal fanbase and generate word-of-mouth buzz. Let’s not forget that 95% of the time, these audience members, have social media and are likely to follow you with a little encouragement.
Start Local, Think Global
For emerging artists, playing local shows is a practical and impactful way to begin. Seek out open mics, community festivals, local bars, cafes, and even house shows. These gigs may not always pay much or anything at all, but they offer valuable experience and exposure. Performing regularly in your local scene helps build confidence, stage presence, and a reputation that can open doors to larger opportunities.
Once you’ve established a local following, start expanding outward. Look for regional festivals, college campuses, and support slots for touring acts. Building relationships with promoters and other musicians is key to accessing new audiences and new cities. There are many online platforms along side social media groups that can help you find gigs such as:
- ReverbNation Gig Finder
- Sonicbids
- GigSalad
Each performance allows, for the opportunity to perfect your stage presence but also your develop your brand, your wardrobe being one of them.
Promote Smartly, Consistently
Even the best live show won’t help if no one shows up. Promotion is vital, and while social media is part of the toolkit, it’s not the whole story. Maintain an up-to-date website with a gig calendar, email list signup, and booking information. Send newsletters with upcoming show dates, behind-the-scenes content, and exclusive offers to create a deeper connection with your audience. Don’t forget to make the most of the events, generate footage of yourselve performing and use this to further promote yourself. “UCG” videos and images taken by your audience members can be utilised
Use print materials like posters and flyers for local promotion, especially in cafes, music stores, and community boards. Team up with local businesses or influencers to help spread the word. And don’t forget to personally invite your own audiences, through DMs, texts, or even face-to-face chats. A personal touch goes a long way. Make sure that people can find your music, not just on social media but online.