With honest conversations about mental health, identity, and life as an emerging musician
Katleho Poswa, professionally known as The Big Samba, is a 20-year-old music producer and artist from Gxulu, a village in the Eastern Cape of South Africa. He is emerging as a distinct voice in South African music, combining jazz-influenced hip-hop with commentary on mental health, cultural identity, and the challenges faced by young musicians.
Background and Early Life
Big Samba was raised in a family that returned to its ancestral land after Apartheid. This cultural heritage plays an important role in shaping his perspective and creative direction. His grandfather, whom he often refers to as a major personal influence, remains central to his understanding of legacy, resilience, and purpose.
He began making music at the age of 12, although his mother insists he started even earlier. By the time he completed high school, he had already decided to pursue music professionally. He officially entered the music industry six months after graduation.
Musical Style and Influences
Big Samba is a multi-genre artist who resists being defined by a single label. While he frequently draws from hip-hop, R&B, and South African house, his production often features elements of Bossa Nova and jazz. His stage name, “Big Samba,” originates from a lyric he wrote referencing his use of Bossa Nova samples in hip-hop tracks.
He cites artists such as David Bowie and Michael Jackson as key influences, not only for their sound but for their creative freedom and versatility. His approach to music is similarly eclectic. He describes himself as a “musical chameleon” and allows each project to be shaped by the inspiration of the moment.
The Big Samba’s single Forevermore will be available on all major streaming platforms from July 18.
His music-making process is fluid and non-linear. Some tracks are completed within a day, while others evolve over months. He describes it as a process of experimentation, listening, and revision, rather than one that follows a strict formula.
Every song he produces reflects a specific moment in time, often capturing a personal emotion or experience. Even when lyrics are not explicitly autobiographical, he sees each track as a reflection of where he was mentally or emotionally at the time of its creation.
Mental Health and Public Advocacy
Big Samba is vocal about his experiences living with Borderline Personality Disorder. He uses his platform to discuss mental health challenges, particularly as they relate to young, creative individuals. He regularly speaks on issues such as burnout, anxiety, and the pressures of the music industry.
According to Big Samba, discussing mental health publicly helps reduce stigma and can make others feel less isolated. He often uses digital media to share his thoughts when conversations with those around him are not possible. His goal is to provide visibility for struggles that are often overlooked, especially in the context of South African youth culture.
Cultural Roots and Identity
Cultural identity is a central theme in Big Samba’s work. He often references his upbringing and family history as sources of inspiration. He places value on understanding where he comes from, and this pride in heritage is reflected in both his music and his public messaging.
He regularly incorporates traditional sounds, themes, and influences into his work, aiming to create a sound that is both modern and deeply rooted in place.
Current Projects and Future Plans
Big Samba’s latest single, Forevermore, is set to release on July 18. He is currently working on two full-length albums, one expected next year and another scheduled for the year after.
He previously received recognition in various music talent competitions, including placing second at iPOP LA at the age of 14. While he acknowledges that he is still early in his professional journey, he remains focused on producing meaningful work that reflects his vision and values.
Big Samba represents a new generation of South African musicians who are blending musical experimentation with social commentary. By integrating discussions of mental health, cultural history, and creative identity into his work, he is contributing to broader conversations both within and beyond the music industry.