Bad Bunny linked up with Sech for a surprise new single release on Valentine’s Day.
On Valentine’s Day, Bad Bunny surprised us yet again with another song out of the blue, leading fans to guess that this may be another subtle hint towards his highly anticipated third album. This time, Bad Bunny joined forces with Panamanian artist, Sech, and their styles have blended so magnificently that fans are already clamouring for a second collaboration.
The track, “Ignorantes”, has already hit the charts all around the globe. Despite the release day being on Valentine’s Day, the new reggaeton single explores the experience of a break-up, showing a vulnerable side for both artists but maintaining the blunt lyrical style Bad Bunny is known for and grabbing the listener’s attention with bold language. It’s been noted that Ignorantes is more melodic than Bad Bunny’s usual sound, leading fans to expect that the forthcoming album will be headed in the same creative direction.
And in classic Bad Bunny fashion, the Puerto-Rican artist posted a picture on Instagram with Sech, announcing the release with no prior marketing. Still, in just four days, the music video has already acquired upwards of twenty million views on YouTube. The video has been praised by the likes of Billboard, Forbes, NPR and Pitchfork, thanks in part to Bad Bunny’s choice to feature same-sex and interracial couples in a video drawing from the urbano scene. As a talented artist with a social conscience, Bad Bunny highlights the meaning that regardless of our differences, we are all affected by the pain of ignorance and lost love.