Bad Bunny’s Un Verano Sin Ti was officially 2022’s biggest album
4 years ago
United States Bad Bunny is a Puerto Rican musician who achieved global success by performing primarily in Spanish, becoming a three-time Grammy winner known for hit songs and groundbreaking albums.
Bad Bunny has engaged in a five-year partnership with Adidas, designing clothes and sneakers that incorporate culturally infused elements. He has redesigned popular Adidas models like the Campus, Forum, and Gazelle, bringing his unique fashion sensibilities to the athletic apparel brand. This collaboration showcases his influence in blending music, fashion, and culture.
In 2020, Bad Bunny collaborated with Crocs to create special-edition, glow-in-the-dark clogs and Jibbitz charms inspired by his YHLQMDLG album. These items quickly sold out upon release, demonstrating his significant influence on consumer trends and his ability to infuse his personal brand into product design.
In July 2020, Bad Bunny made history by appearing on the first digital cover of 'Playboy' magazine as the first solo male cover star other than founder Hugh Hefner. This partnership highlighted his impact on challenging gender norms and showcasing a new masculinity.
Bad Bunny partnered with Cheetos for their 'Deja Tu Huella' campaign, which distributed $500,000 among 10 students. This initiative, part of his philanthropic efforts through the Good Bunny Foundation, supported individuals serving their communities and advancing Hispanic communities through art, education, or social projects. In 2024, they launched a campaign awarding twenty $25,000 grants.
Bad Bunny was part of Gucci's Valigeria campaign in 2024, which explored the intimacy of traveling together. He also appeared with Kendall Jenner in a Gucci campaign in September 2023, further solidifying his presence in high fashion.
In March 2025, Bad Bunny became a global ambassador for Calvin Klein underwear, featured in their Spring 2025 men's underwear collection online campaign. The campaign generated significant media impact and engagement on social media platforms.
Benito Antonio Martínez Ocasio, known professionally as Bad Bunny, was born on March 10, 1994, in Vega Baja, Puerto Rico. Raised in a lower middle-class household, his early musical influences spanned reggaeton, salsa, merengue, rock, and even the Bee Gees. He sang in his local Catholic church choir until age 13, subsequently focusing on creating his own beats and freestyling. While studying audiovisual communications at the University of Puerto Rico’s Arecibo campus, he supported himself by bagging groceries at an Econo supermarket. His stage name, “Bad Bunny,” draws from a childhood photo where he appeared annoyed in a bunny costume, a name he recognized for its marketability and the way it would lead people to recall his music.
Bad Bunny began sharing his music on SoundCloud while still a college student, leading to a record deal with Hear this Music in 2016 after his song “Diles” gained popularity. Rather than pursuing major label contracts, he and his manager, Noah Assad, strategically released singles and videos on YouTube to build his audience. This approach allowed him to maintain his authentic style and language, singing primarily in Spanish, a significant deviation from acts who traditionally switched to English for broader international appeal. His career quickly escalated with successful singles and collaborations, including “I Like It” with Cardi B and J Balvin, which became a No. 1 hit on the Billboard Hot 100 in 2018.
His debut album, “X 100PRE,” released on Christmas Eve 2018, climbed to No. 1 on Billboard’s Top Latin Albums chart, showcasing his versatility across genres and earning critical acclaim, including a Latin Grammy. Subsequent albums, such as 2020’s “El Último Tour del Mundo” and 2022’s “Un Verano Sin Ti,” broke new ground. “El Último Tour del Mundo” became the first all-Spanish album to debut at No. 1 on the Billboard 200, and “Un Verano Sin Ti” was the first Spanish-language album to receive a Grammy nomination for Album of the Year. He continued to achieve global recognition, being named Spotify’s most-streamed artist from 2020 to 2022 and headlining the 2026 Super Bowl LX halftime show, making him the first solo Latino artist to do so.
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