It’s harder than ever before to get your music heard, with thousands of new releases arriving on streaming services each day. Working alongside a music PR agency like MN2S to help promote your release is one of the most effective ways to raise your profile and broaden your fanbase. Here’s a few more tips to get you started…
1. Make memorable music
Let’s clear this up right away: to promote music effectively, you must first produce music people want to listen to. It might seem like all it takes to get a track to the top is promotional power. However, you won’t succeed if the music you’re promoting doesn’t offer something to the listeners. Before you start promoting, focus on making your music as engaging as possible. Take your time to create excellent tracks, refine your mix, and master your music to develop your final product. Once you’ve created songs you’re proud of, you’ll be ready to set goals and promote yourself online with confidence.
2. Release your music on streaming services
The rise of streaming services has transformed how people listen to music and how musicians promote their tracks. Today, every artist, regardless of their size, needs a plan for marketing upcoming releases and their existing catalogues on streaming platforms. This is partly because musicians can monetize their work through streams, merchandise sales, and live performances, with additional revenue coming from streaming royalties. Fans also use these platforms to discover new music through playlists, music journalism, or algorithmic recommendations. While each streaming service has unique success factors, there are common elements across all platforms. For example, you need to claim and complete your artist profile on each service. To distribute your music on streaming platforms, you’ll need to partner with a distribution provider. MN2S offers music distribution through its label services and management division. Contact us to learn more.
3. Up your social media game
Today, music promotion involves much more than just the music itself. The narrative around your sound can be crafted through videos, photos, interviews, articles, playlists, sample packs, studio tours, live performances, and more. Creating memes, TikToks, and engaging Tweets can help share your story and attract followers. Whether you enjoy it or not, your fans expect you to be active on platforms like TikTok, Instagram, Twitter, and YouTube, where they seek out content. Remember, as an artist, you have a voice that people want to hear, and you’re fortunate to have a platform to discuss cultural trends. Social media management agencies like MN2S can assist you in creating content while building and maintaining your social media presence. Contact us to learn more.
4. Work with a music PR agency
The most effective way to promote your music is by hiring a music PR agency like MN2S. In today’s highly competitive musical landscape, standing out is crucial. We design and execute world-class digital campaigns that can elevate musicians and producers from obscurity to global recognition. With over 20 years of experience in the music industry, we possess the expertise, connections, and international reach needed to enhance your profile as an artist or DJ.