Nikocado Avocado teams up with Foodology to put fans ‘two steps ahead’ in their weight loss journey.
Foodology has teamed up with YouTube and TikTok personality Nikocado Avocado for a playful and engaging new campaign promoting their Cutting Jelly product. Designed to support healthy habits without compromising on taste, Cutting Jelly is a functional snack aimed at making weight management easier and more enjoyable. The collaboration taps into the viral “two steps ahead” meme, with Nikocado starring in a humorous short-form video for TikTok, shared to his audience of over 5 million followers. In the clip, he’s first seen wrestling with temptation and overcomplicated diet trends, before confidently enjoying Foodology’s Cutting Jelly and declaring himself “two steps ahead” in his weight-loss journey. The creative concept conveys Foodology’s message that staying on track doesn’t have to mean sacrificing flavour, and that their product helps consumers stay ahead of the game.
@realnikocadoavocado Two steps ahead. 💪 #Cutthebelly #ViralKoreanDiet #No1KoreanDiet #oliveyoungjelly #redjellystick ♬ original sound – Nikocado Avocado
Known for his bold personality and viral online presence, Nikocado Avocado – real name Nicholas Perry – has built a loyal following of millions across YouTube and TikTok. Originally rising to prominence through mukbang and food challenge videos, his content has evolved into a mix of entertainment, commentary, and larger-than-life humour. With over 3.7 million followers on TikTok alone, Nikocado’s distinctive style and ability to spark conversation make him a natural fit for attention-grabbing brand partnerships. His collaboration with Foodology not only brings a comedic twist to the brand’s health-focused messaging but also connects with a broad demographic of viewers who appreciate authenticity and entertainment in equal measure.