You might be a wellness coach, therapist, fitness trainer, founder, or specialist in relationships. You might work in leadership, workplace culture, or lifestyle. Whatever your expertise, one truth applies: knowledge alone isn’t enough.
To create media visibility and cut through the noise in 2025’s crowded landscape, you need to transform what you know into stories that journalists, podcasters, and audiences want to share. Here’s how to do it.
1. Align your knowledge with a cultural conversation
Media loves expertise that feels timely. That could be sexual health wellness during Sexual Health Week, sober-curious culture post-summer, or relationship advice around Valentine’s Day. The key is to link your insights to what people are already talking about.
2. Keep it simple, sharp, and memorable
Instead of saying “I provide nutritional guidance for clients”, frame it as:
- “The one food swap that boosts energy on busy workdays”
- “Why your lunch break is the most important meeting you’ll take”
Boil your knowledge down to a headline-friendly takeaway that sticks.
3. Bust myths, break taboos
Experts who challenge assumptions often get the most media visibility – provided they do it responsibly. Whether it’s debunking wellness fads, demystifying intimacy, or questioning outdated workplace practices, bold insights backed by credibility make you stand out.
4. Give people something they can use
Editors love practical, actionable content:
- “Three steps to avoid burnout before it starts”
- “How to reframe conflict for healthier relationships”
- “Five questions leaders should ask about employee wellbeing”
When your advice is easy to apply, your audience will return for more.
5. Show up consistently
Media visibility compounds. A single feature builds awareness, but regular appearances build authority. Being quoted or interviewed across multiple outlets – whether in podcasts, online features, or industry panels – ensures your name becomes synonymous with your niche.
Why this matters…
PR isn’t about chasing fame. It’s about creating media visibility by turning your expertise into influence: sparking meaningful conversations, building credibility, and opening doors to new clients, partnerships, and opportunities. The good news? You already have the knowledge. The next step is packaging it so the world listens.