The music marketing and PR landscape is always changing. What’s up next for musicians looking to promote their music?
The use of the internet has increased dramatically during the last decade. And, because it is now more accessible, the numbers will continue to rise in the coming years. Musicians have become increasingly virtual as a result of this unexpected surge, which allows them to reach out to listeners instantaneously, drive traffic to their social media platforms through clever marketing and branding, and release their music with the click of a mouse. Music marketing is crucial in helping performers achieve the fame they’ve always desired.
1. Video marketing
Let’s face it: the digital world isn’t going away anytime soon. As an artist, you should take advantage of the situation. Video marketing has become one of the most effective digital marketing strategies available to the music industry. Sites like YouTube and Vimeo have made it possible for artists and musicians to create visual content and share it with millions of people. Many musicians have become global successes after focusing their entire career on YouTube, and it doesn’t get any more exciting than that.
2. Mobile music marketing
Everyone has a phone, and we mean EVERYONE. And it’s always in their pocket! We’re pretty sure yours isn’t more than 3 feet away from you, right? So, take advantage of this opportunity!!! Your admirers have never felt more connected to you than they do right now. You can interact with your followers at any time of day because they’re always checking their phones, even if they’re at work. You can keep them informed about everything you’re up to. According to Oberlo, the world’s social media users number over 3.5 billion, with Facebook being the most popular site.
Users spend an average of three hours every day on social media sites. They also claim that 73 percent of marketers consider social media marketing to be “somewhat effective” or “extremely beneficial” for their professions! As a result, employing social media as a marketing technique is beneficial because your page will be seen by individuals who have never heard of you before.
Artists can now perform in the comfort of their own homes, thanks to the growing availability and ease of use of audio interfaces and other innovative music production equipment. They can broadcast their shows and performances live across several social media channels, allowing them to reach followers no matter where they are. Self-quarantining musicians and musical institutions, according to Billboard, are rushing to the virtual world to showcase their talents. Live-streams are a brilliant way to market your music to those who can’t attend shows in person, and gain new fans in the process.