MN2S has partnered broadcaster and actor Chizzy Akudolu with You Can Adopt as part of You Can Adopt’s Black Adoption Awareness Campaign.
As part of the collaboration, Chizzy fronted a bespoke social media video exploring adoption through an open and honest conversation with Carol, a woman who has been through the adoption process herself. The discussion offered real-life insight into adoption, addressing both the practical considerations and the emotional realities involved, helping to demystify the process for audiences who may not have previously considered it.
To further encourage engagement and education, the campaign also featured a series of interactive Instagram polls. These were designed to challenge widespread myths around adoption, including misconceptions about renting, being single, and housing requirements – prompting audiences to reflect on assumptions and learn more about what adoption actually involves.
The campaign demonstrates the power of authentic storytelling combined with interactive digital formats to drive meaningful conversations around social issues. By aligning trusted talent with a purpose-led campaign, the collaboration helped amplify key messages around adoption, encouraging greater awareness and understanding across a broad social media audience.
To learn more about MN2S’s PR and brand partnership services, contact press@mn2s.com.