As we move through September, 2025 has already delivered a masterclass in PR! From provocative musical statements to blockbuster returns.
Here’s what’s dominated the conversation:
- 1. Sabrina Carpenter – Man’s Best Friend and the Artwork Saga
- 2. Taylor Swift – The Double Drop: Album & Engagement
- 3. Dr. Tara – From Expert to Cultural Force
- 4. Oasis Reunion Tour – A Generational Surge
- 5. Love Island 2025 – Crossing Oceans, Capturing Hearts
1. Sabrina Carpenter – Man’s Best Friend and the Artwork Saga
Sabrina Carpenter’s Man’s Best Friend rollout was a PR masterclass in using controversy to fuel conversation.
- June 11: She unveiled the original cover, a provocative image that divided fans and critics alike.
- June 25: She responded with an alternate version, playfully labelling it “approved by God.”
- July 8: A third vinyl variant dropped, still playful but more refined.
- August 29: The album released, accompanied by her dismissive, “they need to get out more” clap-back to naysayers.
Rather than shy away, she leaned in, turning criticism into viral momentum and further establishing her as pop’s unbothered provocateur.
2. Taylor Swift – The Double Drop: Album & Engagement
Taylor Swift proved once again why she’s the queen of media timing with a perfectly staged double reveal.
- First: She announced her new album live on boyfriend Travis Kelce’s New Heights podcast, an intimate, cross-cultural moment.
- Then: Weeks later, the pair revealed their engagement on Instagram, sending the internet (and their global fanbases) into a frenzy!
By spacing these reveals across two platforms, Swift turned the news cycle into a prolonged headline run, and brands were ready to ride the wave. Swift didn’t just join the story—she scripted it.
3. Dr. Tara – From Expert to Cultural Force
Dr. Tara’s 2025 trajectory shows how to turn expertise into cultural influence:
- Podcasts: She gave a standout interview on A Millennial Mind, unpacking modern dating and monogamy. She also guested on the Made by Mammas podcast, and Toni Told Me, and is set to appear on the esteemed The Pieces with Bimini this month.
- TV: Her return as the resident expert on Celebs Go Dating brought her insights into primetime UK living rooms.
- Press: Features in Hello!, Fabulous, and Service95 reinforced her mix of relatability and authority.
- Brand Collaborations: Partnerships with LELO and others positioned her at the nexus of education and commerce.
- Live Events: Her recent headline talk at The Ministry was a roaring success.
Dr. Tara has rewritten the playbook, turning thought leadership into lifestyle influence by meeting the cultural moment across every medium.
4. Oasis Reunion Tour – A Generational Surge
Oasis’s return has been nothing short of a cultural phenomenon:
- They launched the Live ’25 reunion tour with an explosive, emotional opening in Cardiff, marking the Gallaghers’ first performance together in 16 years.
- The tour has sold out full arenas across the UK, Ireland, and North America, sometimes in minutes, and generated staggering economic impact.
- Their shows in the U.S. marked a huge American breakthrough, with massive demand and sold-out stadiums.
- It’s not just nostalgia—this is a cross-generational moment with tangible economic and emotional resonance.
5. Love Island 2025 – Crossing Oceans, Capturing Hearts
This year’s Love Island went global. While always a UK staple, 2025 saw the series trend heavily in the U.S., driven by streaming platforms and social media obsession. Contestants became transatlantic influencers, and brand partnerships followed in both markets, turning the villa into a cultural export.
From Carpenter’s unapologetic boldness to Swift’s PR wizardry, Dr. Tara’s expert elevation, and Oasis delivering nostalgia with scale, 2025’s biggest PR moments show this: storytelling isn’t enough, but sparking emotion, owning it, and crossing cultural boundaries—that’s how you define a moment.