As the leaves turn amber and coats come back out, autumn isn’t just a transition it’s a stage where consumer energy peaks.
September often marks the start of getting back into the swing of things after the manic sunny summer months, of no rules or routine. From back-to-school shopping to cozy rainy nights in scrolling, this season opens up multiple avenues for brands to connect with audiences who are ready to refresh their wardrobes, routines, and lifestyles. For brands working with influencers and celebrity talent, autumn offers powerful opportunities to tell timely, culturally relevant stories and launch some rather impactful campaigns and activations with your now captive and let’s face it bored and dopamie depleated audience.
Why Autumn Partnerships Work
Autumn is unique because it doesn’t revolve around a single event, it’s a blend of back-to-school, fall fashion, wellness resets, and preparation for the holidays ahead. With Christmas, Halloween etc around the corner consumers see it as a moment of renewal: they’re buying new clothes, investing in skincare, experimenting with seasonal recipes, and spending more time indoors, simply because the great outdoors now feels more like a survival challenge, fighting through wind and rain, far from the lazy picnic in the sun with friends we took for granted a few weeks ago.
The cultural shift is fast and visible. Retailers reset their shelves, and influencers begin to spark trends across social media with layered outfits, seasonal drinks, and “must-have” lists, and tiny pumpkins. When talent shows how a product naturally fits into these autumn rituals, it feels authentic and consumers respond.
The return of the Pumpkin Spice Latte
This collaboration facilitated by MN2S, brings the perfect combination of nostalgia, seasonal flavor, and collegiate excitement making it an unforgettable launch for both students and PSL fans. This Fall, Starbucks is celebrating the return of its most iconic seasonal beverage the Pumpkin Spice Latte (PSL) with a partnership perfectly timed for the back-to-school season and the opening weekend of college football. Ohio State University football legend Cardale Jones joins Starbucks to bring excitement, fan engagement, and social buzz both on campus and online. By blending the cozy vibes of fall with the energy of students returning to campus after summer break, this campaign captures the essence of autumn in every sip.
Kurtis Blow and DoorDash Remix Iconic Track “Basketball” to Launch NBA Season Campaign
This partnership, facilitated by MN2S, celebrates DoorDash’s renewed alliance with both the NBA and WNBA and brings together the worlds of music, sports, and community in a campaign sure to resonate with basketball fans and Hip-Hop enthusiasts alike. DoorDash connects people with the best in their cities, making it easier to enjoy their favorite foods and discover new options within their communities. Beyond delivery, DoorDash engages with cultural moments that matter, bringing together food, music, and sports to enhance the community experience. Launched last october, this might not be heathly life style change one might associated with getting back into a routine but timing is perfect, cozy nights in watching basketball with the convience of not going out and braving the weather, this campaign could not have come at a better time.
Jason Statham Unveiled as Ambassador for World of Tanks Holiday Event
MN2S has facilitated a partnership between Jason Statham and award-winning game developer Wargaming. The Hollywood action hero was the ambassador for World of Tanks’ Holiday Ops 2025 event. While these kind of activations might feel a little far away form being shown to the public, now is the time as a brand to start thinking about them.
World of Tanks is one of Wargaming’s flagship games, and its annual Holiday Ops event is a highlight of players’ calendars. Known for his tough-guy roles in film franchises such as The Transporter and The Expendables, Jason Statham is the perfect partner for this epic wartime adventure.Holiday Ops 2025 runs between 6th December and 13th January and was the most exciting installment yet. It features a newly updated festive hangar where players received special assignments, battle missions, and rewards from the man himself.
Beyond Autumn
MN2S frequently bring these collaborations to life, connecting brands with influencers, musicians, athletes, and celebrities who feel like a natural fit for seasonal storytelling.While autumn offers a wealth of opportunities, the same principles apply year-round: spring cleaning, summer travel, holiday gifting. The key is always the same pair the right story, the right talent, and the right cultural moment to spark consumer action.