Over the past decade, social media has become one of the most important tools in marketing. As a result, any artist or brand must be equipped with the right tools to engage their customer base online – and many of these can be used without even sitting down at a computer.


We’ve compiled a list of essential apps that could be instrumental in building your social media presence and reaching your target audience.


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Rebrandly is an app that helps marketers improve their brand visibility and link trust by shortening and branding the links that they share online. One of the main benefits of this is that using branded links can increase your click-through rate by up to 39%, making them a powerful asset for social media marketing. The tool also provides a detailed analytics feature, meaning you are able to track your links and see what kind of content your audience prefers on any channel.


For small companies concerned about what content is being posted before it’s available for the public to view, Buffer allows managers to edit the content creating process in the manner they wish. This is essential for any business looking to “plan, collaborate, and publish content that drives meaningful engagement and growth” for their brand. 


Sprout Social has been around for a good amount of time, and should be used to grow your digital presence. Sprout Social does have a monthly fee of $99 per month, but the ability to see the results of your social media marketing campaign makes it worth the investment.


For those businesses looking to grow their social media presence, especially on Twitter, it’s recommended that you try the app Staged. Staged helps track the amount of engagement with a page’s followers, to ensure that the business is seeking to cater to the needs of their consumer base.


Agorapulse is a new app that helps your business manage and arrange your schedule. It’s always of importance to keep track of appointments you have and need reminders set for, and Agorapulse does just that. The interface within the app is easy to use and readily accessible to all employees who might need access.


For more information about how our social media team can promote your work, get in touch.

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